Using URL Parameters with Lift AI

Using Lift AI Query Parameters Safely

Lift AI can append buyer intent score data to your website's URLs:

e.g. https://www.example.com/?lai_vid=NXAVq1XpmSjn2&lai_sr=75-79&lai_sl=h

This allows tools that can’t natively ingest Lift AI scores (e.g. Mutiny, Chili Piper) to read them directly.

We’ve designed this approach to be safe and lightweight, but there a few things to keep in mind:

✅ What Lift AI Already Handles

• Bot detection: Parameters are suppressed for known crawlers (Google, Bing, etc.).
• No sensitive data: Only opaque Lift AI identifiers and scores are included.
• No impact on site behavior: URLs function the same with or without parameters.

🛠️ Best Practices for Clients

To ensure clean analytics and SEO, we recommend:

1. Suppress in GA4
   
   • Prevent params from inflating page counts.
   • Lift AI can configure this for you (via GA4 or GTM).
     
2. Use canonical tags
   
   • Always point to the clean base URL (no Lift AI params).
   • Confirm your CMS doesn’t automatically include query strings in canonicals.
     
3. CDN / caching setup
   
   • Configure caching/CDN rules to ignore lai_* parameters so you don’t end up with duplicate cache entries.
     
4. Optional bot filtering
   
   • Add extra rules in GTM or your CMS if you want additional crawler protection.
   • Update your robots.txt file to prevent the crawlers from accessing URLs with parameters.
     
5. Know about link sharing
   
   • If someone shares a URL with parameters, others will see those parameters. This is expected and harmless.
     

💡 Bottom Line

• Lift AI parameters are safe and shouldn't affect your SEO, site performance, or visitor experience.
  
• They exist only to help downstream tools ingest Lift AI’s scores.
  
• With a few simple best practices (GA4 suppression, clean canonicals, cache rules), you’re  covered