Lift AI Buyer Intent Trial FAQ

Everything you need to get started with your Lift AI Trial
Jump to Security & Compliance FAQ
Lift AI Dashboard shown on screen

For Business Teams - Why do a trial?

Lift AI 3D Logo
That's an easy one.

The Lift AI trial will reveal the buying intent of every visitor on your website - even if they're anonymous - for free. Armed with this insight, you can take conversion actions in real-time to convert those visitors into revenue.

You also get access to the Lift AI dashboard and a team of experts that will show you the hidden revenue opportunity within your anonymous website visitors. 

It is a great way to build a business case to grow your pipeline by having real-time conversations with your best prospects, get some great tips on how to optimize your program, and to see how AI can accelerate the speed at which you can ramp up conversational marketing.

Don't just take our word for it, look at what some of our customers have to say!
"Leads captured through our Lift AI powered Drift playbooks consistently drive better pipeline and revenue per lead vs. all of our other lead capture tactics."
Bill MacKay
  —  Manager, Digital Performance Marketing
“Lift AI is a fantastic partner. They have the experience and technical know-how to help us get the most from our Drift investment and accelerate our conversational marketing... Lift AI ensures our chatbots deliver a great customer experience and maximizes conversion"
Rodolfo Yiu
  —  Manager, Digital Marketing
“We chose Lift AI based on their proven machine learning model and extensive experience in sales chat optimization. The combination of Lift AI’s targeting model and chatbot optimization enabled PointClickCare to realize a 168% increase in qualified leads from chat in the first month!”
  —  Director Demand Marketing
"[Lift AI is] a valued strategic partner that is continually looking at how best to optimize their services and overall revenue delivery for Kaspersky, including the advent of the Lift AI machine learning model, which has further increased revenue while providing cost savings."
Brian Anderson
  —  Vice President, Head of Digital Sales NA

What's included in the trial?

Visitor Scoring Dashboard

  • Scoring of your website visitors based on real-time conversion potential
  • Distribution of visitors into low, medium and high potential segments
  • Conversion lift prediction from chat engagement
Isometric view of Lift AI scoring line graph for high intent visitors

Audience, Strategy and Experience Appraisal

  • Recommended target audience based on resources and traffic distribution
  • Recommended chat tactics by segment: live agent, bot assisted or bot only
  • Experience considerations by segment
Isometric view of Lift AI scoring bar graph for high intent visitors

For Technical Teams - How does the trial get implemented?

A: Add the Snippet of Code


Install Code

Copy the snippet of JS code we provide you and paste just before the closing of the header section </head> tag of a test page


Push Code Live

Push the code change live to your production website and take note of the test page URL


Notify Lift AI Team

Notify us that it is live and we will do the rest! Once this code is added, Lift AI will begin scoring all your visitors!

Example Code Snippet

<!--BEGIN MarketLinc Lift-AI Monitor. -->
<script type="text/javascript">try{var ml_url = "";var ml_script = document.createElement("script");ml_script.type = "text/javascript"; = "ml_snippet_script_id";ml_script.src = ml_url + "?" + Math.floor(Math.random() * 1000000000);document.getElementsByTagName("head")[0].appendChild(ml_script);} catch(e) {/*the endpoint is not available, do nothing*/}</script>
<!-- END MarketLinc Lift-AI Monitor. -->

B: Connect Google Analytics

What do we measure with analytics? We measure conversion and chat events that are used to create the Lift AI dashboards. This method of collecting conversions and chat events ensures that how we measure your goals is consistent with how you do. It also makes integration quick and easy!

Add GA User

Add a User Account to Google with the email


Add Permissions

Configure this user with read and analyze permissions


Add Custom Dimensions

We will need two custom dimensions created from the Admin > Custom Definitions menu, one called “Visitor ID” (User Scope) and the second called “Visitor Score” (Session Scope)


Send Information

When finished, please send us your View ID and the Index numbers for the 2 global variables

For compliance and security teams

How does Lift AI protect my data?

Lift AI is operated by MarketLinc. All security and compliance policies maintained my MarketLinc apply in their entirety to the Lift AI product.
  • Lift AI does not capture any sensitive personally identifiable information (PII)
  • Data that is stored is behavioral, not identifiable
  • Current ISO 27001 certification is maintained
  • GDPR and CCPA regulations are followed, where applicable
See Technical Security FAQ
Logos for ISO 27001 certification, California Consumer Privacy Act, and GDPR Ready

Data Security

Security measures are maintained to ensure that data is protected in our systems, including monitoring and improving our application, systems, and processes to meet growing demands and challenges. To this end we maintain a current ISO 27001 certificate, and follow regulations such as GDPR and CCPA, where applicable.


MarketLinc has had international operations for years and we are familiar with current data privacy rules, such as GDPR and CCPA, etc. However, our primary focus is to limit or completely remove any personal/privacy information from being collected or used in our operations, so we will not have any risk in this area. For more information please visit our Privacy page.

Other Frequently Asked Questions

Looking for sales and product-related FAQ? Click here.

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