Solving for the gap of anonymous visitors
In 2004, MarketLinc was one of the first telemarketing companies to add chat as a service, taking advantage of their best-in-class sales scripts and strategies.
As technology advanced and other smart chat solutions entered the market, MarketLinc broadened its services to include Conversation Design, Web Experience Design, Quality Monitoring, and Measurement, all designed to continue delivering a seamless integration of live agent and bot automation.
However, there was a new challenge to solve - with hundreds of thousands of web visitors simultaneously on the site, how can you identify a good prospect from a bad one? How do you know which anonymous website visitor should interact with a live agent, which one should interact with a bot, and which one should be directed to support?