Privacy Policy

Last updated: 13 January 2021

Lift AI Product Privacy Policy

1. Introduction

MarketLinc is committed to protecting your privacy. We publish our Privacy Policy so that you can understand our privacy practices and how they help protect your privacy with respect to the Lift AI product. MarketLinc handles Personal Data both as a Processor and as a Controller, as defined in the General Data Protection Regulation (GDPR). MarketLinc is a trans-national business headquartered in the United States. Our management structure and business processes cross borders. Some of our technological systems and databases are shared between our U.S. and Canadian offices. This means that our customer and employee data is transferred across borders. MarketLinc and each of its Canadian and U.S. entities, that from time to time handle personal information collected from individuals located within European Economic Area (EEA) member countries, the UK, and Switzerland comply with both the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, onward transfer and retention of personal information from EEA member countries, the UK, and Switzerland. MarketLinc has certified to the U.S. Department of Commerce that it, and its U.S entities: MarketLinc (USA) Inc. and MarketLinc USA, adhere to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view MarketLinc’s certification, please visit https://www.privacyshield.gov.

2. Security

The security of your information is important to us, and we strive to implement and maintain security procedures and practices designed to protect Personal Data from unauthorized access, destruction, use, modification, or disclosure. In order to ensure your privacy and security, MarketLinc has put in place privacy and security technologies and procedures to protect your personal information from unauthorized access, use or disclosure. You should be aware, however, that no method of transmission over the internet, or method of electronic storage or transmission is 100% secure, and we are unable to guarantee the absolute security of the information we have collected about you.

3. What We Collect

The Lift AI Product collects information that your browser sends whenever you use the product on your site. This data may include information such as your computer’s Internet Protocol (“IP”) address, location information derived from your IP address, browser type, browser version, the time and date of your visit, page visits, the time spent on those pages and other statistics. When you access by or through a mobile device, we also collect information such as the following: the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, and your general location information. The Lift AI product does not collect personal information, however, MarketLinc may collect personal information from customers and potential customers through direct email, telephone calls, and our website. We may collect some, or all, of the following information from customers and potential customers, including those located in the EEA, UK, and Switzerland: name; email address; telephone number. We use the personal information we collect from our customers and potential customers only for legitimate business purposes, including: (1) contract and billing administration, (2) product and service delivery, (3) communications regarding marketing and technical information concerning our products and services, (4) notifying our customers and potential customers regarding important events related to MarketLinc, and (5) fulfilling our business obligations to our customers. We limit access to this information to only those employees who are necessary to carry out the above listed business purposes.

4. Use of Cookies

Some parts of MarketLinc’s website may use cookies, which are files or identifying “markers” on a user’s computer for identification and personalization purposes. We may use cookies in order to determine the usefulness of our site information to our users and to see how effective our navigational structure is in helping users reach that information and for other purposes. Some of the Lift AI product automatic data collection is facilitated by cookies and similar technologies. These technologies may facilitate analytics and help operate the product. We do not allow third parties, such as ad exchanges, web analytics vendors, and social networking platforms to use these technologies to collect data and information about our customers’ and other users’ interaction with the product. Visitors are not required to accept cookies. However, if they reject cookies, certain functionality of the Lift AI product may not work properly (if at all).

5. Do-Not-Track Disclosure

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.

6. Sharing Information

Unless authorized by you, we will not share any information that you provide us with third parties except to allow such parties to assist or facilitate in the services we provide to you, enforce an agreement, or protect our rights. We may also share information with a parent, affiliated, or successor entity. We may also provide information relating to your use of the website on an aggregate basis to third parties to provide services, such as site analytics. We will not transfer Personal Information originating in the EEA, UK, or Switzerland to third parties unless such third parties have entered into an agreement in writing with us requiring them to provide at least the same level of privacy protection to your Personal Information as required by the Principles of the EU-US Privacy Shield Framework or the Swiss-US Privacy Shield Framework. We acknowledge our liability for such data transfers to third parties.

7. Protection of Children’s Personal Information

The Lift AI website and product are not targeted to be used by anyone under the age of 18 (“Children”), and we do not knowingly collect personally identifiable information (as that term is defined in the Children’s Online Privacy Protection Act (“COPPA”)) or Personal Data from Children. If you are a parent or guardian and you learn that your Children have provided us with personally identifiable information or Personal Data, please contact us. If we become aware that we have collected such information from Children without verification of parental consent, we will take steps to remove that information from our servers.

8. Third Party and Off-Site Tracking

MarketLinc does not permit third parties to collect information from our users. We do not allow third parties to set and access cookies on your computer through our product. We also do not track across third party websites to provide targeted advertising. Because we do not transmit information to third parties, we do not respond to ‘Do Not Track’ signals.

9. Third Party Sites

The Lift AI website and product are not targeted to be used by anyone under the age of 18 (“Children”), and we do not knowingly collect personally identifiable information (as that term is defined in the Children’s Online Privacy Protection Act (“COPPA”)) or Personal Data from Children. If you are a parent or guardian and you learn that your Children have provided us with personally identifiable information or Personal Data, please contact us. If we become aware that we have collected such information from Children without verification of parental consent, we will take steps to remove that information from our servers.

10. Legally Required Disclosures

We are committed to protecting your privacy, but are also required to comply with the law and respond to lawful requests or legal processes, including subpoenas, warrants and civil discovery demands from private parties and the government. We may disclose Data only for Legal compliance and protection of MarketLinc and others. We may disclose data if required to do so by law or on a good faith belief that such disclosure is permitted by this Privacy Policy or reasonably necessary or appropriate for any of the following reasons: (i) to comply with legal process; (ii) to enforce this Privacy Policy, or any contracts with you, including investigation of potential violations thereof; and/or (iii) to protect the rights, property, or personal safety of MarketLinc, our agents and affiliates, our Customers, and the public.

11. Choice, Requests, Recourse, Enforcement, and Liability

MarketLinc will offer EEA, UK, and Swiss individuals whose personal information has been transferred to us the opportunity to choose whether the personal information it has received is to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. An individual may opt-out of such uses of their personal information by contacting MarketLinc via the Contact Information section at the end of this policy. MarketLinc commits to resolve enquiries or complaints about our collection or use of your personal information. EEA, UK, and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy or GDPR, or if you wish to access, correct, erase, transfer, restrict or object to processing, or confirm that MarketLinc has personal data relating to you, you should first contact MarketLinc via the Contact Information section at the end of this policy. MarketLinc commits to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner and comply with the advice given by the panel and Commissioner with regard to data transferred from the EU and Switzerland. Contact information for these recourse mechanisms can be found listed on the MarketLinc participation page for the Privacy Shield. https://www.privacyshield.gov/list These recourse mechanisms are available at no cost to you. Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration. MarketLinc is under the jurisdiction as well as the investigatory and enforcement powers of the US Federal Trade Commission for purposes of the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework.

12. Changes to This Privacy Policy

MarketLinc reserves the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Sites or Services after we post any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your agreement to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you as required by law, such as by emailing you or by placing a prominent notice on our Website.

13. Contact Information

If you have any questions or concerns about our privacy practices, please email us at privacy@marketlinc.com, or contact our Data Protection Officer:

Data Protection Officer
MarketLinc
PO Box 24014, RPO Midtown
Saskatoon, SK
S7K 8B4
Email: dpo@marketlinc.com
Telephone: +1 (800) 923-7006
Telephone: +1 (306) 956-7015