How to Turn Every Visitor into a GTM-Ready Buyer Probability Score

Lift AI isn't a rules engine, a signal aggregator, or a lead scoring model. It's a machine learning technology trained to find one thing: the behavioral patterns that predict whether a website visitor is going to buy.

Every visitor, in real time
InputRaw behavioral signals
Page depth
63% avg.
Page sequence
Pattern #52231
Scroll velocity
0.42 m/s
+ 67 more signals
[Live Analysis]
Lift AI Website Probability Score
15+ years of training · 100M+ validated outcomes
85% accurate
REAL-TIME OutputReady to actIVATE
Website Buyer Probability™
Anonymous Visitor #51254
High — activate immediately
87
85%
Accuracy per score
15+ years
of training data
Billions
of web sessions analyzed
100M+
validated sales outcomes
1st party
data in, data out

Why Lift AI is 85% Accurate (When Other Models Aren't)

Lift AI was trained across billions of web sessions and hundreds of millions of validated sales — spanning B2B, B2C, and dozens of verticals. No analyst decided which signals matter. No rules are pre-weighted. The AI found the patterns itself, then validated them against real closed revenue.

Get Real-time Website Buyer Probability™ Scores

The moment a visitor lands on your site, Lift AI begins scoring. As they navigate, the score updates continuously — reflecting their current buying probability in real time. Every visitor gets a precise score between 0 and 100 that rolls up into three tiers.

0–39
Low probability
Suppress & ilter
Don’t waste rep time or enrichment credits here. Reduce retargeting spend. Nurture with agents.
40–69
Mid probability
Nurture & Escalate
Enroll in sequences, retarget softly, keep warm until behavioral signals push them into the high tier.
70–100
High probability
Activate Immediately
Route to chat, alert reps, prioritize follow-up, intensify retargeting spend. This is where your pipeline is hiding.

Every Visitor Gets Scored — Including the 70% of Traffic Your Stack Can’t See

0%100%
Anonymous Individuals
~70%
No name · No company · No email
Bullseye Contacts
1–7%
Identity × Intent
Known Accounts
~30%
CRM match · ID reveal
100%
Anonymous Individuals~70% Traffic

No name, no company, no email. Traditional tools skip them entirely. Lift AI scores them based purely on behavioral signals — no identity required.

Bullseye Contacts1–7% Traffic

Where individual identity meets intent. Visitors who are both known at the contact level and showing high buying probability right now — the "bullseye".

Known Accounts~30% Traffic

Tied to an Account via IP lookup, CRM or cookie match, or ID reveal tool. Lift AI adds probability on top so you know which ones are actually ready to buy right now.

Six Plays to Turn Lift AI Scores Into Pipeline, Revenue, and ROAS

One probability score. Six ways to activate it across your entire GTM stack. Transformative results that compound.

01

Convert Conversations Into Revenue

Score every visitor in real time so chat engages the right person, with the right message, at the right moment — not just on the pricing page.

Works With
9x
more chat conversations into pipeline - Drift
02

Prioritize Hand Raiser Follow-ups

Not all form fills are equal. Score every hand raiser by buyer probability so reps spend time on the deals most likely to close — and automation handles the rest.

Works With
3.2x
more pipeline per high-prob form fill - Boomi
03

Surface Hidden Buyers in Matched Accounts

High-probability visitors already in your CRM are browsing your website silently. Lift AI detects them and alerts sales before they leave — no form fill required.

Works With
14.4x
more revenue vs low-prob form fill - RealVNC
04

Find Buyers From New Accounts

Filter out low-probability anonymous visitors before enrichment so you only spend credits and rep time on identified accounts/contacts that are actually ready to buy.

Works With
962
high-prob accounts from 109,000 revealed - RealVNC
05

Optimize Website Visitor Experiences

Every visitor sees the same website — but they’re not in the same buying stage. Score-driven CRO shows the right content, pop-ups, and CTAs to the right visitor on any page.

Works With
94%
increase in pop-up click-through rates -RealVNC
06

Maximize Advertising & Retargeting ROAS

Segment retargeting audiences by actual buyer probability. Saturate high-intent. Suppress low-intent. Shift acquisition spend toward campaigns that drive buyers.

Works With
200%
more leads, same retargeting budget - RealVNC

Lift AI Scores Fit Upstream of Everything in Your Stack as Infrastructure

Most GTM tools are built to act — route, sequence, enrich, personalize, target. Lift AI is built to inform those actions with accurate probability before they fire. That’s why it functions as a foundational layer, not another point solution.

Traffic Sources Ads · Outbound · Events · Content
Your Website
Lift AI ScoresFoundational layer
Orchestration & Decisioning
Activation Reps · Agents · Automation

Plug Lift AI Into The Tools & Agents You Already Run

Lift AI passes scores to the tools you’re already running — via native integrations, webhooks, URL parameters, or API calls. Talk to our team if you need help getting started.

Install in Minutes. Get Results Within 30 Days*

Getting started requires a single JavaScript snippet added to your website. Once live, scoring begins immediately across all visitors.

1
Install the Code
Add one snippet of JS to your site. Five minutes.
2
Scoring Begins
Every visitor gets scored in real time from session one.
3
Connect Your Tools
Integrate scores into your existing GTM stack via native integrations, webhooks, URL parameters, or API. Ask our team for help.
4
See Results in 30 Days*
*Clients like PointClickCare, Loopio, Truckstop, and RealVNC have seen significant results within the first 30 days of Lift AI.