Traditional
Buyer Intent
(In-Market Intent, Lead Scoring, Account Data)
![](https://cdn.prod.website-files.com/5ddde095c6438659f883ec6d/6350bd66e59bc0bdc6e75bf9_icons8-error%20(2).svg)
Captured and acted on in latent time
![](https://cdn.prod.website-files.com/5ddde095c6438659f883ec6d/6350bd66e59bc0bdc6e75bf9_icons8-error%20(2).svg)
Works for known contacts/accounts only
![](https://cdn.prod.website-files.com/5ddde095c6438659f883ec6d/6350bd66e59bc0bdc6e75bf9_icons8-error%20(2).svg)
Based on hypothesis-driven algorithms
![](https://cdn.prod.website-files.com/5ddde095c6438659f883ec6d/6350bd66e59bc0bdc6e75bf9_icons8-error%20(2).svg)
Uses third-party data to calculate
![](https://cdn.prod.website-files.com/5ddde095c6438659f883ec6d/6350bd66e59bc0bdc6e75bf9_icons8-error%20(2).svg)
Evaluates individual website actions