Put simply, Lift AI predicts the 'buyer intent' (likelihood of buying or converting) of every website visitor (even if they're completely anonymous), and it does this all in real-time.
This allows Drift customers to create custom playbooks by a visitor's buyer intent, resulting in a more optimized experience and ultimately more conversions.
A visitor's buyer intent is represented by a buyer intent score from 0-100. This score is calculated in real-time using Lift AI's machine-learning model.
With this data in-hand, customers can drive high intent visitors to their live agents (who have the best chance of converting them), while lower intent visitors can be sent to Drift chatbots for nurturing or support.
This results in:
- More conversions (such as 4x more in 90 days)
- More revenue (such as 88% more pipeline in 90 days)
- A more productive sales team (as they're now spending time with promising visitors)
- A happier sales team (as they're not wasting time with tire-kickers or support requests)
- Fast results (as the solution works in real-time)
Lift AI's machine-learning model is incredibly accurate in providing real-time behavioral analytics as visitors browse the site.
Lift AI's buyer intent data complements the firmographic and business profile data from Drift Intel and other sources such as 6sense to be even more powerful.
Now you could create a playbook that ensures high intent visitors from a key account are engaged in Drift first.
Here's what Drift customer, Formstack had to say about Lift AI:
"Leads captured through our Lift AI powered Drift playbooks consistently drive better pipeline and revenue per lead vs. all of our other lead capture tactics."
Bill MacKay - Manager, Digital Performance Marketing
To get a better understanding of how Lift AI and Drift work together, watch the video below: