Someone actively on your website right now, with high intent to buy is more valuable than a thousand people in your ICP who are searching for keywords relevant to your product/service.
That’s the problem with most "buyer intent" strategies today.
Everyone’s addicted to offsite signals—keyword searches, content downloads, job changes, fundraising rounds, and firmographic filters.
But intent is best measured where the buying happens. On your website. Right now.
The Fallacy of Existing Intent Signals
I’m not here to say keyword intent is useless.
In fact, it’s great for generating demand. It helps you figure out who in your ICP might be showing some form of early research intent. Then you can run smarter ads. Refine your ABM. Drive traffic. You should absolutely use it.
But here's the problem—keywords don’t buy your product or service. Visitors do.
Just because someone at a target account searched “B2B pipeline acceleration” doesn’t mean they’re your buyer.
They could be:
- A student doing research.
- A competitor snooping.
- Or someone so early in the journey they have no clue what they need yet.
Meanwhile, someone is LITERALLY on your website right now, clicking, scrolling, hovering, consuming. They are showing up in your digital storefront and leaving footprints.
That’s the buying signal.
And that’s not taking into consideration that most intent signals are only tracked against known accounts. What about all of the visitors on your website that can’t be identified (which on average, is 70% of your visitors!)
So if you’re not treating those high-intent visitors like gold—especially from the anonymous visitors—you’re burning money.
Pricing Page Visits Are Not the Signal You Think It Is
Let’s bust another myth while we’re at it.
You think someone hitting your pricing page is a hot lead?
Wrong.
According to Lift AI’s research:
- 88% of high-intent buyers NEVER visit the pricing page.
- And 94% of pricing page visitors aren’t high intent.
So, if your chat strategy, lead scoring, or routing is built around “specific page = buying intent,” you’re talking to the wrong people.
Let’s Talk About aSignal That Does Work on Your Website
What’s better than a keyword search or a single page view?
Micro-behaviors. Hundreds of them.
I’m talking about everything that happens between clicks. Scroll velocity, time on page relative to norm, sequence of pages, referrals, and hundreds more.
And you know what can’t analyze all that in real-time? Humans.
That’s why Lift AI built a machine learning model trained on billions of data points and hundreds of millions of real closed sales to do one thing: predict the buyer intent of every website visitor, including the 70%+ who are anonymous.
No form fill. No firmographic match. Not even an account match (but you can add this in if you like). Just behavior.
It works in the same way as an experienced salesperson. Over the years, they start to understand which customers need help to get across the line, and which ones to leave alone.
Lift AI does that, but with machine-learning accuracy and at any scale.
What Happens When You Focus on High-Intent Website Visitors?
You get game-changing results. Here are a few:
- Boomi: 58% of pipeline came from anonymous high-intent visitors being missed before. 2x conversion rate. 21.7% quarterly pipeline increase.
- Chronus: Built 85% of pipeline from anonymous visitors missed by ABM tools. 11.6x sales efficiency gain when combining Lift AI with 6sense to narrow down on high intent accounts.
- Payscale: Captured 54% of website pipeline from anonymous visitors. Increased 6sense segment performance by 19x. Got 12x more pipeline than SLA contracted with Lift AI
- Loopio: 733% increase in meetings booked.
- Truckstop: $286k in new ARR for a 27x ROI by month five
These aren’t outliers. This is what happens when you stop chasing signals of interest and start responding to signals of buying intent.
ABM and Keyword Signals Still Matter… But They’re Step 1, Not the Finish Line
To be clear: keyword intent, content engagement, firmographics, etc aren’t garbage. They’re actually great—for getting people TO your site.
But once they’re there, your entire strategy should shift from “who might be interested” to “who is showing buying behavior in my store right now.”
That’s where Lift AI comes in.
You don’t need to replace your stack. In fact, Lift AI is designed to enhance your existing tools:
- Chat tools like Drift, Hubspot, Qualified, or Intercom? Engage high-intent visitors in real-time.
- ABM tools like 6Sense, ZoomInfo, or Demandbase? Prioritize known accounts based on live visitor behavior.
- Sales engagement tools like HubSpot and Salesloft? Follow up with recent visitors who showed high buyer intent, minutes after they leave.
- Retargeting tools like Google, LinkedIn, and Meta are great for advertising to high intent visitors who have left your website
Lift AI is a force multiplier. It doesn't replace your signals. It makes them work harder.
Wrapping Up: A Reality Check
So to recap, would you rather:
- A. Chase a list of 1,000 accounts that might be in-market based on a keyword report from 2 weeks ago?
- B. Talk to a real buyer who’s demonstrating intent to convert on your website, in your store, right now?
The answer’s obvious.
Yet somehow, B2B marketers are still spending 95% of their budget on driving traffic, and only 5% on converting it.
It’s time to fix that.
Start with the visitors already in your store. Already showing signals. Already ready to talk.
Then—and only then—go spend to bring more in.
You can see this in action for yourself with a free 30 day Proof of Concept.
