Did you know that despite spending 25.4% of their marketing budget on technology, companies are only using 33% of their tech stack, according to a Gartner survey?

This gap not only shows the struggle organizations face to gain the most insights from their tools, but illustrates the wasted time, effort, and financial investment in these tools.

AI and automation were supposed to solve this GTM inefficiency.

Instead, most stacks became faster at amplifying the wrong signals.

Companies invested heavily in CRMs, MAPs, ABM platforms, chat tools, ID reveal systems, enrichment, scoring, routing, bots, and AI agents — but the results never matched the promise. The problem isn’t the tools. It’s what powers them.

Most tools run on inaccurate buyer intent signals that are fragmented, biased, delayed, or based on shallow actions. When the signal is wrong, every downstream GTM motion becomes wasteful and unpredictable.

Your GTM stack doesn’t need more tools.

It needs one accurate, contextual signal that tells every system who is ready to buy right now.

That’s the Lift AI breakthrough.

Why Your GTM Stack Isn’t Producing the Results You Paid For

Every major GTM platform — CRM, MAP, ABM, chat, ads, sequencing, AI agents — depends on intent signals that are typically less than 20% accurate:

• A pricing-page visit
• A form fill
• A whitepaper download
• An email click
• A topic surge
• An identity match

That's because an account or Contact match does not mean buying intent.

Neither does an ICP fit.

And neither do superficial engagement metricsl like page views.

When inaccurate signals feed your GTM stack:

• Conversational AI triggers at the wrong time with the wrong message
• ABM floods sales with the wrong accounts
• Retargeting wastes budget
• Lead scoring misprioritizes pipeline
• AI agents react blindly
• Sales sequences chase the wrong visitors

The result is predictable: low conversion, frustrated sales teams, and tools that appear ineffective.

But the real problem isn’t the tools - it’s the signal they’re running on.

The ONE Signal Every GTM Team Has Been Missing

Lift AI provides a single, unifying buyer intent signal that reveals real-time intent for 100% of website visitors — including Anonymous Visitors — with 85%+ proven accuracy.

Powered by Micro-Behavioral Analysis™, Lift AI analyzes each visitor's digital footprint to understand their purchase readiness.

This is the ONE Signal that fills the GTM intelligence gap.

When your GTM stack runs on behavior — not assumptions — everything becomes more precise.

The Six Lift AI Activation Playbooks That Transform Your GTM Stack

Instead of adding more tools, Lift AI amplifies the tools you already have by giving each one the intelligence it was missing.

Here's just one case study example where using Lift AI's signal made their entire GTM stack stronger.

Intelligently Prioritize Follow-Ups

Over a 30-day period, RealVNC received 15,301 form fills.‍

60% (9,148) were Lift AI–scored Low Intent, even though they all submitted forms.

Before Lift AI, sales spent most of their time chasing these Low-Intent leads — which delivered only 8% of total form revenue. After implementing Lift AI:

• High-Intent form fills generated 17.25× more revenue per lead than Low Intent
• Lift AI’s real-time intent scores now route High Intent form fills directly to sales inside HubSpot
• Low Intent form fills flow into automated nurture until behavior changes

This play transformed form-fill prioritization from volume-based to accuracy-based.

Activate Hidden Buyers in Matched Accounts

RealVNC used Lift AI to uncover 1,476 High- and Mid-Intent visitors who never filled out a form — completely invisible to traditional scoring.

These visitors were already in HubSpot as dormant contacts with no recent activity. Lift AI matched them instantly and surfaced real-time intent:

• The 1,476 High/Mid Intent matched visitors generated 2.3× more revenue than all 9,148 Low-Intent form fills combined
• On a per-visitor basis, they were worth 14.4× more revenue than a Low-Intent form fill

Lift AI enriched each matched record with their new intent score, enabling RealVNC to activate them.

Discover and Prioritize Net-New Accounts

Using ID reveal, RealVNC identified 109,000 net-new Accounts visiting the website that were not in HubSpot.

After ICP enrichment:

• 25,000 Accounts matched strong ICP Fit
• Traditional intent tools would still struggle to identify real buyers (typically <20% accuracy)
• Lift AI narrowed the list to 962 High-Intent net-new Accounts — revealing a high-value pipeline segment previously invisible

These 962 accounts were pushed into HubSpot’s Accounts for precision ABM, targeted sequences, and sales prioritization.

Justin Wagg summarized the impact:
“Our reps don’t need to get faster — they can stop chasing the wrong people and focus on the right ones.”

Optimize Website Chat & Conversational AI

Anonymous visitors made up 94% of RealVNC’s traffic — previously a complete blind spot.

After connecting Lift AI’s real-time intent scores to HubSpot Chat:

• The system targeted every High-Intent anonymous visitor in real time
• High-Intent visitors were routed directly to sales
• Mid and Low Intent visitors were greeted with automation

The result: 71% increase in chat conversions, primarily driven by anonymous High-Intent visitors that no other tool could see.

Optimize Website Visitor Experiences

RealVNC used Lift AI’s real-time intent signal to personalize CRO experiences with Unbounce and VWO.

Each visitor saw content matched to their intent level:

• Urgent CTAs and offers for High Intent
• Evaluative content for Mid Intent
• Educational paths for Low Intent

The impact:

• 94% increase in pop-up CTR
• 13% increase in web-shop revenue within 60 days, amplified by intent-driven chat and CRO
  

Optimize Retargeting Campaigns

Before Lift AI, RealVNC used broad retargeting audiences (“all visitors” or “pricing-page visitors”), leading to wasted spend.

After shifting to Lift AI’s intent-based audiences:

• Cost per lead dropped 67%
• Lead volume increased 200%
• They successfully retargeted anonymous High-Intent visitors — a segment no identity-based tool could reach
• All with the same ad spend

This created a next-generation retargeting engine built on real buyer intent instead of generic intent proxies.

Your Tools Are Not Underperforming — They’re Underinformed

Lift AI doesn’t replace your tech stack.
It unlocks it.

When your GTM tools run on one accurate, contextual signal:

• Chat converts
• CRO personalizes
• ABM prioritizes
• Ads stop wasting budget
• Sales sequences accelerate
• AI agents become intelligent
• And your entire pipeline becomes predictable

Accuracy is the new GTM advantage — and Lift AI is the only solution delivering it across 100% of visitors with 85%+ accuracy.

Ready to Give Every Tool in Your Stack the ONE Signal It Needs?

Your technologies are ready.

Your traffic is ready.

Your hidden buyers are ready.

The only missing piece is intent accuracy.

Request a Proof of Concept and see Lift AI identify real buyers on your website in real time — before they ever raise their hand.