Using Lift AI, Payscale uncovered 54% of their pipeline from completely anonymous visitors not matched with their 6sense accounts, which resulted in a 9x increase in Drift conversion rate compared to their previous page-based targeting approach.
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Anonymous Visitor Impact
- Using Lift AI, Payscale uncovered 54% of their pipeline from completely anonymous visitors not matched with their 6sense accounts.
- Targeting high-probability visitors across the website, resulted in a 9x increase in Drift conversion rate compared to their previous page-based targeting approach.
- It also found the “needle in the haystack” of visitors—just 1.73% of total visitors (48,000 of 2.7M) who were anonymous, and scored as high probability by Lift AI—produced 27.6% of total pipeline.
- Now fully built out, Lift AI delivered in the most recent quarter:
- 10x the opportunities
- 12x the pipeline
- 4x the promised sales efficiency required to hit top tier of SLA agreement (from 13% to 57% of BDR leads converted into pipeline)
Transforming 6sense Account Impact Using Lift AI Buyer Probability Scores
Narrowed High-Probability Targeting Segments
- Adding Lift AI’s individual Buyer Probability Scores to 6sense Account Stages led to much smaller, higher converting segments.
Focused Sales Team Resources for 57% BDR Lead Conversions
- This resulted in Sales reps spending valuable time engaging with sales-ready visitors (increasing from 13% to 57% of BDR leads converted into pipeline)
19x Increase in Conversions in the highest performing 6sense segment
- The highest performing segment went from 151,475 visitors converting at 0.53% to 2,307 visitors converting at 10.64% – a 19x impact and game-changer for sales efficiency & prioritization.
Before Lift AI & 6sense Optimization vs. 19x After Lift AI Optimization
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