AI and automation now power every GTM motion - including chat, lead scoring, and routing.
But these systems can inherit the biggest flaw in modern revenue operations: they act on signals that are less than 20% accurate.
The result is predictable:
- Sales teams chase noise.
- AI agents accelerate mistakes.
- Pipeline gets inflated.
- Advertising budget is burned.
- Marketing campaigns and sequences don’t work.
This is the era when intent signal accuracy becomes the new GTM battleground.
And nowhere is the need for accuracy more urgent than the conversion event GTM teams still trust most: the form fill. In a new case study with RealVNC, 60% of form fills had low buying intent and produced only 8% of the revenue.
The Broken Assumption Behind Form Fills
For years, GTM teams have treated a form fill as proof of buying intent - a reliable signal that someone is sales-ready.
But every GTM leader knows the truth because they’ve seen it first-hand: most forms waste time. Tire-kickers, unqualified traffic, competitors, students, job-seekers, and bots are all wrapped in the same label of “engagement.”
The problem isn’t the form. The problem is the assumption beneath it.
The same flawed assumption that underpins almost every GTM signal and event today:
That simple, surface-level activity reveals buying intent.
But it doesn’t.
Behavioral data makes this painfully clear. Across billions of website journeys and hundreds of millions of purchase outcomes, Lift AI sees a consistent pattern:
- Engagement metrics like form fills capture activity, not buying readiness.
- Account identity assumes knowing who someone is tells you how ready they are.
- ICP Fit tells you who you want, not who is actually buying.
- Pricing page views are as low as 6% accurate as an intent signal.
So when you use these signals to prioritize your form fills or lead scoring, everything downstream is impacted.
Automation, AI, and human reps all treat form fills as “gold,” then the entire GTM engine accelerates in the wrong direction.
The Cost of Chasing Low Intent Form Fills
RealVNC’s experience reveals the scale of this blind spot. Over a 30-day period, their website generated 15,301 form fills: a large and healthy pipeline on the surface.
But using Lift AI’s accurate behavioral signal, RealVNC exposed the truth beneath the data:
- 60% (9,148) were Low Intent, despite the engagement.
- Those Low-Intent submissions produced just 8% of total form revenue.
- Meanwhile, a much smaller portion of High Intent form fills generated 17.25x more revenue per form than Low Intent ones.
This is the common structure of modern GTM waste: High volume. Low accuracy. Inflated expectations. Slow cycles. Distracted reps. Declining marketing and sales trust. Missed opportunities.
When form fills are misinterpreted as sales-ready buying intent, your revenue engine isn’t prioritizing effectively - it’s guessing at scale.
The Breakthrough: ONE Accurate Signal Behind Every Form Fill
Buyers today behave differently. They research privately. They avoid friction. They self-educate before they engage.
Lift AI solves this by reading behavioral patterns through Micro-behavioral Analysis™ and predicting true buyer intent with 85%+ accuracy, even for visitors who never raise their hand in a form fill.
Lift AI adds the missing layer of truth behind every submission.
Instead of treating all form fills equally, Lift AI classifies each visitor as:
1. Route High Intent Form Fills Immediately
Sales focuses on real buyers — not guesses.
2. Deflect Low Intent Form Fills Automatically
Nurture and educate without draining human bandwidth.
3. Rebuild Trust Between Marketing and Sales
Volume is replaced with verifiable buying intent that bring teams together.
4. Improve Every Downstream GTM Motion
Once accuracy enters the system, AI agents, sequences, routing, and retargeting all compound upward.
And when RealVNC applied this signal, the chaos disappeared.
They didn’t change their traffic. They didn’t spend more. They didn’t redesign the funnel.
They just replaced assumptions with accuracy.
The impact:
- Clear prioritization and focus for reps who were drowning in noise:
- 17.25x more revenue per high intent form fill vs low intent form fill.
- Operational efficiency for AI and automation:
- 9,148 low intent form fills isolated and ready for automation instead of sales.
- Unlocked bandwidth for other hidden opportunities:
- Just 1,476 high and mid intent website visitors matched to existing HubSpot accounts that didn’t fill out a form generated 2.3x more revenue than the 9,148 low intent form fills combined.
What Happens After You Fix Form Fill Accuracy?
Fixing and reprioritizing form fill follow-ups is just the beginning.
Once you unlock accuracy from Lift AI’s ONE signal on your website, it can transform the rest of your GTM stack:
- Hidden buyers inside your CRM suddenly reappear as Lift AI exposes real-time website intent from matched Accounts and Contacts who never fill out a form.
- Net-new high intent Accounts are activated immediately, giving Sales a focused, high intent account list instead of massive ABM noise.
- Website Chat and Conversational AI become fully optimized, engaging each visitors (including anonymous ones) with the right experience for conversions in real time.
- On-page experiences finally match buyer readiness, adjusting content, CTAs, and more to increase the chances of visitors taking the next best action.
- Retargeting shifts from broad to precise, lowering CPL and increasing conversions without more ad spend.
You can explore the full set of transformational playbooks including RealVNC’s results here.
Take the First Step Toward Fixing The Form Fill Fallacy And Your Entire GTM Stack
Fixing your form fill signal is the fastest way to unlock real efficiency. It’s the playbook that gives Sales their time back, restores trust in the funnel, and reveals which visitors are actually ready to buy.
RealVNC proved what happens when GTM teams stop guessing and start acting on behavioral truth.
Now you can do the same - starting with zero risk.
Lift AI offers a free 30-day trial and a performance guarantee, because when your intent data is this accurate, the results speak for themselves.
If you’re ready to replace noise with precision, and finally give every AI, workflow, and sales motion a signal it can trust, start your Lift AI trial today.
