Most GTM teams have been taught that engaged visitors (people who fill out a form, request a demo, or download an eBook) are the gold standard of buying intent.
If someone engages, they must be ready to buy… right?
Not even close.
In reality, most engaged visitors have low buying intent.
Chasing them wastes sales cycles, hurts conversion rates, and floods AI agents with noise.
That’s exactly what RealVNC, a global remote-access software company, discovered when they analyzed their website traffic and matched visitors intent behaviour to HubSpot using Lift AI’s ONE buyer intent signal.
The results were staggering.
High-intent form fills were worth 17.25x more revenue per lead than low-intent form fills
Meanwhile, just 1,476 website visitors scored as high- and mid-intent by Lift AI, who didn’t engage but were ID matched in HubSpot were worth 2.3x the revenue of all 9,148 low-intent form fills.
RealVNC converted its website into a GTM growth machine powered by Lift AI’s 85%+ accurate buyer intent data - unlocking hidden revenue and transforming their entire go-to-market engine.
The results sound almost too good to be true. Here’s how RealVNC did it.
The Form Fill & GTM Problem: Broken Intent Signals
Studies from MIT and Forrester show that modern GTM systems are flooded with bad data. The average intent signal is less than 20% accurate.
Pricing-page visits, form fills, and engagement scores often mislead sales and AI agents alike.
Across hundreds of websites, Lift AI’s data shows the same pattern:
- 88% of high-intent buyers never visit a pricing page.
- Up to 94% of pricing-page visitors are not ready to buy.
Yet most intent data and signal providers use website visits or pricing page views as a bottom-of-funnel, gold standard signal.
The result: inflated CAC, missed revenue targets, and declining ROAS - all symptoms of inefficient GTM engines built on the wrong data.
The Lift AI Difference: ONE Signal With 85% Accuracy
Lift AI takes a different approach to buyer intent.
Instead of looking at isolated actions like pricing page views or form fills, Lift AI carves a unique position by focusing exclusively on your website as the "source of truth" for buyer behavior, using a pre-trained ML model (15+ years, billions of visits, millions of purchases) to analyze and score hundreds of micro-behaviors for each visitor in real-time.
This results in a game-changing 85% accuracy rating for each buyer intent score compared to less than 20% that most intent signals deliver.
And because Lift AI works solely on the behavioral patterns of each visitor, it delivers accurate scores for both completely anonymous visitors AND identified accounts /contacts.
That’s how Lift AI knows which visitors have high, medium, or low intent - even if they don’t engage in chat or fill out a form.
And when combined with tools like Hubspot, Lift AI’s scores can also pinpoint which Accounts are worth prioritizing with sales resources, and which are best left to automation and AI Agents.
By giving every GTM motion a reliable first-party signal, Lift AI empowers companies to hit their revenue targets, decrease CAC, and improve ROAS - not by adding more data, but by making the data they already own actually work.
How RealVNC Used Lift AI’s ONE Signal to Transform Their Entire GTM Engine
Intelligently Prioritize Follow-ups
Over a 30-day period, RealVNC received 15,301 form fills.
60% (9,148) were Lift AI scored as low-intent, even though they had all filled out a form.
Sales reps were spending most of their time chasing these low-intent leads - which produced just 8% of total form revenue.
RealVNC got 17.25x more revenue per lead from high-intent form fills vs low-intent form fills
Activate Hidden Buyers in Matched Accounts
RealVNC used Lift AI to uncover 1,476 high- and mid-Intent visitors who never filled out a form but were showing strong buying behavior on the website - completely invisible to traditional intent scoring.
These were existing HubSpot CRM records that had gone cold. RealVNC had no recent or accurate signals to act on because those contacts had fallen off the radar long before.
Lift AI changed that. It matched these visitors to their HubSpot records and revealed real-time behavioral intent the moment they reappeared.
And just 1,476 high and mid-intent matched visitors generated 2.3x more revenue than the 9,148 low-intent form fills combined.
On a per-visitor basis, these high- and mid-intent matched visitors were worth 14.4x more revenue than a low-intent form fill.
Lift AI didn’t just discover hidden buyers - it illuminated demand RealVNC already had.
Discover and Prioritize Net New Accounts
At the same time ID reveal was used to find 109,000 net-new Accounts browsing the RealVNC website that were not already in Hubspot.
Those Accounts were ICP enriched, and 25,000 had a strong fit.
Traditional intent tools would then layer in some surface level signals to try and find the “buyers” within the 25,000, but ultimately fail at a <20% accuracy rate, leaving sales teams with an unwieldy list to follow-up with (or throw automation at).
But with Lift AI, RealVNC narrowed that 25,000 segment to just 962 high-intent, net-new Accounts for the sales team to hyperfocus on, surfacing a hidden stream of pipeline that would have been missed before.
With this visibility RealVNC can focus on and prioritize sales ready buyers whether they have engaged while on the website, are matched in Hubspot, or ID revealed.
Justin Wagg, VP Marketing at RealVNC, said:
“Our reps don’t need to get faster — they can just stop chasing the wrong people and focus on the right ones. Whether they have filled out a form, been matched in Hubspot or are ID revealed, we can prioritize our efforts on those that are sales ready. We are also going to use Lift AI in the future to help prioritize our customer expansion efforts. This really transforms our GTM”
Optimize Website Chat
Even after reprioritizing sales focus and uncovering hidden Accounts, RealVNC still had a major blind spot - anonymous visitors who showed high intent but never filled a form or identified themselves. This segment represented a significant 94% of traffic.
By connecting Lift AI to HubSpot Chat, RealVNC began targeting every high-intent visitor in real-time - including fully anonymous ones that no other tool could see.
The chat experience dynamically engaged these visitors based on intent - routing high-intent visitors directly to sales, while using automation for lower intent visitors.
The impact was immediate: 71% more conversions from chat overall, driven by conversations with visitors that were previously invisible.
“We used to think our website chat was for support. Now it’s our most productive sales channel.” — Justin Wagg
Optimize Website Visitor Experiences
Next, RealVNC used Lift AI’s real-time intent signals to personalize on-page experiences with CRO tools Unbounce and VWO.
Each visitor saw content aligned to their intent, such as time-limited offers and sales CTAs for high-intent buyers.
This playbook is another example of being able to target completely anonymous visitors that would otherwise receive a one-size-fits all web experience.
This intent-aligned messaging and creative led to a 94% increase in click-through rates on pop-ups, as the experience finally matched where the buyer actually was in their journey.
When combined with the chat improvements, RealVNC saw a 13% lift in total web-shop revenue within the first 60 days — all without adding new traffic.
Optimize Retargeting Campaigns
Before Lift AI, RealVNC’s retargeting was broad and inefficient - targeting “all website visitors” or anyone who viewed the pricing page.
After implementing Lift AI’s intent-based audiences, they redefined their ad strategy around behavioral precision instead of generic volume.
The results spoke for themselves:
- Cost per lead dropped 67%
- Lead volume increased 200%
- The ability to target anonymous buyers without an ID
- All from the same ad spend as before Lift AI
By focusing on intent rather than identity or vanity metrics, RealVNC built a next-generation retargeting engine that delivered more leads, less waste, and a smarter sales pipeline.
Why It Worked: Lift AI + HubSpot = Precision Meets Engagement
Lift AI provided the predictive signal — identifying who was actually showing high buying intent.
HubSpot provided the engagement engine - powering form fills, automation, and workflows.
Together, they created a closed-loop system:
- Lift AI scores every visitor in real time (anonymous + known).
- HubSpot acts instantly, routing high-intent leads to sales and nurturing the rest.
- CRO and paid channels adjust automatically based on accurate intent data.
Together, these playbooks converted RealVNC’s static website into a living GTM engine — one that continuously learns, prioritizes, and grows revenue while cutting waste.
The Takeaway: Your Website Already Knows Who’s Ready to Buy
RealVNC proved that real intent lives beyond a pricing page visit and even a form fill.
Lift AI reveals High-Intent buyers across Engaged Visitors, Identified Contacts & Accounts, and Anonymous Visitors — with 85%+ proven accuracy.
HubSpot activates that intelligence across every GTM motion.
Together, they turn websites into revenue engines powered by precision.
🚀 Next Step: Try For Yourself
Start a free 30-day trial of Lift AI and ask about our performance guarantee - proof that when your intent data is this accurate, results speak for themselves.
