Pricing page visits used to be the single strongest intent signal that 99% of GTM teams had access to.

They beat every second-party and third-party signal on the market:

• Job changes
• Funding rounds
• Bombora surges
• Keywords searched
• Content downloads
• Technographic changes

Why? Because a visitor who lands on your pricing page is already on your website, in your store, comparing you to the competition. None of the other signals can guarantee that.

So if you’re picking one proxy to rule them all, pricing page activity is the rational choice.

Most teams made the right call using it.

The problem isn’t that the pricing page intent signal is bad.

The problem is that it’s just not nearly good enough anymore.

And it could be costing you millions.

We’ve got the data to prove it, and the solution to fix it. 

And it’s exactly how you can 3x your revenue from the same website traffic without changing anything other than using ONE accurate intent signal.

The Hidden Cost of Treating Pricing Page Traffic as High Intent

A pricing page view does not equal buying intent:

• Up to 94% of pricing page visitors are not high-intent
• While 88% of high-intent visitors are on other pages

Yet almost every tool and platform (like the following Blue Chip vendors) treat pricing page views as one of the top buyer intent signals.

And when GTM teams base routing, outreach, ad spend, and every other tactic on the pricing page, they end up:

• Activating visitors who will never buy
• Flooding reps with low-quality follow-ups
• Misleading your Conversational AI or automated follow-ups
• Spending ad dollars targeting people who are not ready
• Missing the real buyers who move differently across the site

This is not a small tax. 

It is a massive hard cost (in wasted sales time, ad spend, and workflow activation) and a massive opportunity cost (for all the missed high-intent visitors on other pages) that compounds across every GTM system you run.

It’s also diluting the power of your number #1 source of 1st-party data - your website.

Same Traffic. Same ICP. Same Everything - Except for ONE Signal

This below example shows two approaches - traditional pricing-page logic vs. Lift AI’s ONE Accurate Signal.

They both produce very different revenue outcomes, even with the same number for traffic, ICPs, ACV, and conversion rates.

Both models start with 100,000 visitors.

In both models, an average of 30% of visitors can be identified with ID reveal tools.

In both models, an average of 40% of identified visitors fit your ICP.

At this point, traditional scoring and Lift AI seem to be on the same path.

But the significant difference appears when we look at buying intent.

The 3x Revenue Impact

Same traffic.
Same identification rate.
Same ICP fit.
Same conversion rates.
Same ACV.

The only change is the accuracy of the ONE intent signal.

Revenue Before: $53,400

Revenue With Lift AI: $168,000

Lift AI unlocks over 3x more revenue from the same number of website visitors simply by revealing the real High Intent visitors that Pricing Page logic never finds.

With Lift AI, your pricing page becomes just one useful input among hundreds of other on-site behaviors, not a misleading “high intent” shortcut.

Pricing Page + Lift AI = The New Gold Standard

Keep using your pricing page. It’s smart.

Just stop treating it as the finish line.

Lift AI turns the pricing page into one useful data point among hundreds of micro-behaviors that are trained on billions of sessions and millions of actual purchases.

The outcome:

• You still catch the 6–10% of real buyers who do hit pricing but don’t waste all of the resources on the rest
• You now surface the 88% of buyers who never hit the pricing page
• Your chat, CRO, retargeting, lead routing, and AI agents finally act on truth instead of the best proxy available

You will close more sales with less effort - with traffic you already have on your website

Fix it Now

Your GTM and AI systems aren’t failing because of lack of speed.

They fail because of inaccurate signals.

To win in the AI era, you must feed every system - CRM, MAP, chat, ads, AI agents - with real intelligence, not outdated assumptions like the Pricing Page myth.

And that real intelligence is Lift AI’s ONE accurate behavioral signal. It reveals accurate buyer intent across 100% of visitors and turns your website into a GTM powerhouse.

Who would you rather your teams and tools activating - a low intent visitor on your pricing page, or a high intent visitor anywhere on the site?

This is how companies like Boomi and Okta find buyers all over their website.

Want to see exactly how many hidden high-intent buyers are on your site right now? 

Try Lift AI free for 30 days with our performance guarantee - if you don’t see the lift, you pay nothing.