November 1, 2023

How to Identify Anonymous Website Visitors With AI: A Comprehensive Guide

Don Simpson

This updated article addresses the evolving challenges in identifying anonymous website visitors. 

The challenge of identifying anonymous visitors on your website with typical reveal methods has become increasingly complex as website traffic volumes have exploded. 

With billions of visits per day across the web, the limitations of traditional methods like ‘hand raisers’ via form submissions or company matching have become unsustainable. 

However, artificial intelligence (AI) represents a paradigm shift in understanding audiences and working with anonymous website visitors in a different way. 

Despite using a plethora of tools over the years - from cookies to analytics software to invasive tracking scripts - the vast majority of visitors remain unknown. 

Studies show that up to 98% of all website traffic can be anonymous visitors.

Traditional methods of collecting emails and enriching data provide limited information on a small fraction of visitors - but there is hope on the horizon. 

Powerful AI-driven solutions can now identify website visitors in real-time by analyzing behavior, not just demographics. 

This comprehensive guide will explore the evolution of identifying anonymous visitors and how AI is transforming marketing and sales by unlocking real behavioral insights.

The Traditional Landscape of Visitor Identification

While analytics provides an aerial view of traffic, it fails to capture granular insights. Forms have dismal conversion rates below 3% on average. 

And data enrichment to try and ID reveal visitors misses 70% or more of visitors due to reliance on external third-party data sources that can be incomplete, inaccurate, or outdated. 

The traditional landscape lacks scalability.

Website Analytics

The most basic tool for understanding your audience is website analytics, with Google Analytics being the most widely used. Analytics provides macro-level insights into your traffic - how many visitors come daily, where they originate, and how they navigate your site. 

While helpful, analytics alone doesn't identify who exactly is coming to your website, nor their intent in that particular session. Even with advanced features enabled, the majority of visitors remain anonymous.

Email Forms 

To collect more visitor information, marketers have long relied on email forms - from blog subscriptions to special content offers to ecommerce pop-ups. 

But the typical conversion rate for an email form is extremely low, between 0.1-2.5%. That leaves an enormous number of visitors unidentified after they leave your site, and an anonymous website visitor is hard to turn into a paying customer when you don’t know what their needs are.

Data-Enrichment Tools

In recent years, data-enrichment tools have emerged to dig deeper into visitor identity. By sourcing information from various public and private sources, these tools can append names, companies, and contact info to cookies, IP addresses, and other bits of data that visitors leave behind. However, limitations remain. Data enrichment only de-anonymizes about 30% of website traffic. The rest remain unknown. Plus, does knowing the name of a visitor always help in converting them?

Real-time Engagement Tools

Live chat and chatbots have become popular for sales and support, as they have opened a new way to engage visitors and either identify them or qualify them. 

Chat provides some visitor insights if you engage them in conversation and ask for their details. However, blindly asking for emails too soon backfires - it cuts conversion rates by up to 80%. The ideal chat solution needs to balance collecting visitor information with providing true value.

The Future of Visitor Identification: AI-Powered Platforms and Buyer Intent

When the majority of your website visitors are anonymous, marketing and sales teams are missing out on opportunities right under their nose.

But the question remains: how can you identify anonymous visitors?

The answer lies within the capabilities of AI. Specifically, using AI to understand the buyer ntent of visitors rather than their demographics, firmographics, or similar. 

'Buyer intent' means the likelihood of a prospect to convert.

If you can identify high-value visitors based on your website based on their actions - how they navigate your site, what they click, time spent - you are in a better position to offer your services to the right visitors to your website. 

Anonymous users are no longer a problem when you understand their needs.

Introducing Lift AI - The Only Machine Learning, Real-Time Website Buyer Intent Solution

Lift AI is leading the next generation of AI-powered visitor identification and engagement platforms. The proprietary machine learning model draws on vast sales experience and real-time behavioral signals to uncover buyer intent on your website. 

Lift AI pioneered real-time buyer intent scoring driven by AI. With over 15 years of sales data encompassing over 1 billion website visitors and 14 million sales conversations analyzed, Lift AI identifies high-intent visitors with over 85% accuracy. This is a far cry from the comparatively simple metrics that you obtain from Google Analytics and other similar reporting tools.

As visitors browse pages, Lift AI evaluates their level of interest and intent to purchase. Based on their buyer intent score, you can trigger personalized sales and marketing actions while those visitors are active on your site.

This level of accuracy increases your chances of making sales by engaging with visitors that want your products and services, and are ready to become paying customers, without needing to know anything else about them.

Key capabilities include:

  • Real-time scoring of buyer intent, not arbitrary information
  • The scoring model works with 100% anonymous visitors
  • The scores can be integrated into your tech stack including chat for real-time engagement
  • Scores can even be added to your ABM solution to combine real-time website buyer intent scores alongside your demographic and firmographic insights 

These granular intent scores can then trigger customized engagements like chatbots for low intent traffic or instant connections to live sales agents for hot leads. We have several other options available with our integrations, allowing you to use our intent score across your entire tech stack. 

For example, by routing high-scoring visitors to agents, PointClickCare achieved a 168% increase in qualified leads in just 30 days. Loopio booked 733% more sales meetings by avoiding distracting chat interactions with lower-intent visitors. Chronus was able to capture 85% of their pipeline from anonymous website traffic that other tools failed to identify by prioritizing Lift AI's high intent scores.

The Benefits of AI-Driven Visitor Identification for Marketers, Analysts, and Sales Teams

With Lift AI, sales and marketing gain scalable, real-time insights into every website visitor. 

AI-level comprehension of every visitor's context drives meaningful engagement for outsized returns on campaigns and sales productivity gains. 

This is all possible when you can identify anonymous visitors and direct them to your sales team.

Enhanced Sales Conversions

By identifying anonymous website visitors in real-time, Lift AI boosts sales conversions. Sales teams can engage hot leads via chat, pop-ups, personalized content, and other real-time engagement tactics so capture and convert those visitors before they leave your website.

Improved Campaign Efficiency

With accurate identification of high-intent visitor buyer intent, AI solutions like Lift AI make marketing campaigns more efficient with greater impact. Sales and marketing teams can see which campaigns are driving the most high intent visitors to the website and scale up those campaigns accordingly, while reducing or stopping campaigns that generate too much low intent traffic.

Lift AI insights reveal how to maximize sales efficiency even in uncertain economic climates by leveraging intent data from user behavior.

Enhancing ABM Programs

Lift AI enables the 'Bullseye Effect' - combining AI-powered website buyer intent scoring with account-based marketing (ABM) insights.

Rather than relying on limited demographic and firmographic data alone, Lift AI can reveal deep insights based on real-time behavior analysis. 

Now you can have unprecedented visibility into all of your website visitors - both known and anonymous. 

Fulfilling the Promise of Chat Solutions

Lift AI is transforming real-time chat by identifying high-intent visitors to prioritize for sales team conversion. By segmenting visitors into high intent, medium intent, and low intent, sales teams can not only focus their limited resources on engaging the red-hot opportunities in real-time, but also deflect non-buyers to automated solutions such as qualifying chatbots or support teams.

The future lies in understanding website visitors' intent - not just their names or companies.

Conclusion and Looking Ahead

Experience the future now. Sign up for your Lift AI Proof of Concept with no credit card to unlock the power of AI-driven visitor intelligence. 

Identifying anonymous website visitors is critical yet challenging, but is important to master if you want to increase your site’s conversion rates. 

By calculating your anonymous visitor buyer intent in real-time, platforms like Lift AI can identify and engage high-value traffic when it matters most.

The future holds immense potential, like integrating intent data into personalization engines and using early behaviors to predict customer lifetime value.

Experience AI-powered website visitor identification for yourself. Get started with Lift AI today, and unlock game-changing visitor insights.

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