Even if you have a website optimized for sales, on average only 2% of visitors will leave their contact information. This means that you’d have no way of contacting the other 98%, some of whom might be potentially interested in your solution if given a bit more explanation.
At the same time, your sales team is cold-calling local companies who’ve never ever heard of you and seeing low conversion rates as a result.
With the current proliferation of B2B lead generation tools, however, the situation is changing. There are ways to detect high-quality website visitors, from monitoring pages viewed and other behavioral attributes to comparing their IP addresses to corporate HQs.
Two leading B2B lead generation providers you hear about often today are Leadfeeder and Albacross. Let’s compare Leadfeeder vs Albacross and find out which one might suit your lead generation needs better in 2023.
Note: Go from lead generation to real-time buyer intent powered by AI in one step with Lift AI. Instantly identify buyer intent of every website visitor and connect the best ones directly with your BDRs for instant conversion. Stop chasing prospects, let AI do all the heavy lifting for you.
What Are B2B Lead Generation Tools?
B2B lead generation tools like Leadfeeder and Albacross focus on identifying the companies that are visiting your website, providing contact information for the most relevant professionals on their team, and seamlessly adding them to your sales pipeline.
The accuracy of the results differs between tools, especially in different markets. Some tend to work better in the US; others in Europe. It’s important to check that the tool of your choice works with your target audience and is compliant with local privacy regulations (e.g. GDPR or CCPA).
That said, here’s a detailed Leadfeeder vs Albacross comparison.
Leadfeeder was founded in 2012 to improve the quality of leads most B2B companies were getting at the time. Growing quickly, in 2022, the company merged with Echobot, the only sales intelligence platform in Europe with GDPR-compliant B2B data. Now the combined company has over 250 employees and six offices in Europe and the US.
Albacross was founded in 2014 in Stockholm to bring more insights and efficiency to the B2B market. After building a proprietary IP-to-company mapping database, they released the B2B lead generation tool aimed at ABM-focused customers. Today, the company has evolved into a revenue acceleration platform, speeding up the entire conversion to revenue B2B cycle.
Both Leadfeeder and Albacross target B2B companies. Since Leadfeeder features a generous unlimited free trial, smaller companies might be inclined to try it first. At the moment they have over 8,500 paying customers.
Getting set up with Albacross requires reaching out to their sales team. However, they promise a more personalized setup for companies who use an ABM sales strategy. They currently serve more than 10,000 companies.
Both companies have proprietary tracking scripts, are GDPR-compliant, identify companies by name, provide contact info, filter out poor-quality leads, send real-time notifications, and have a free trial.
Additionally, Leadfeeder allows an unlimited number of users, has extensive integrations with CRMs and other sales tools, and shows detailed contact info for every lead.
Albacross, on the other hand, has better CMS integration (WordPress, Joomla, Drupal), more detailed targeting for ABM ad campaigns, and longer lead history (up to 90 days).
Leadfeeder prices are shown right on the homepage. There’s a free trial account with limited features available, while premium accounts start at $139 a month (at the time of writing).
Albacross is not as transparent with its pricing. The company offers a 14-day trial, after which you have to contact their sales team to continue. The prices for premium accounts, however, start from €129 a month (at the time of writing).
Both Leadfeeder and Albacross use a similar strategy, which is tied to one thing — a list of accounts.
This means that both solutions rely heavily on their master databases of account and contact information, which are updated frequently with as much data as they can wrangle (often from second- or third-party sources).
There are a few challenges with the quality of data, namely how accurate the account and contact information is, how recent it is, and how relevant it is to your business.
However, the bigger challenge for both tools is that they can only provide information about accounts, but accounts typically represent about 30% of your traffic.
That means Leadfeeder and Albacross can’t provide any useful information on 70% of your visitors.
Solving the Challenges — Real-Time Buyer Intent
Even though Leadfeeder and Albacross are great tools, as a whole, B2B lead generation is giving way to more powerful customer acquisition techniques — such as buyer intent.
Sorting and ranking website visitors and leads is a major problem due to real-time opportunity cost. If your BDRs pick wrong leads to talk to, they not only waste time but also miss out on leads that would have converted had they reached out to them at the opportune time.
This is where a tool like Lift AI really shines.
Lift AI is a unique real-time buyer intent solution that plugs into your website and magically surfaces the best leads visiting your website — specifically those who are ready to buy right now (or very close to it).
The reason Lift AI works is because it’s based on a proprietary machine-learning model pre-trained on billions of data points. As a result, Lift AI is able to read the smallest behavioral signals and identify the buying intent of even completely anonymous website visitors as they navigate through your website.
That’s where the major challenges of Leadfeeder and Albacross are solved — Lift AI does not require a database of account or contact information in order to work, it simply assigns buyer intent scores to every single website visitor.
That said, you can integrate Lift AI anywhere in your marketing stack, including Leadfeeder and Albacross. For example, you can add Lift AI real-time buyer intent scores to any account information on hand from those tools, creating a bull’s eye of target accounts and ready-to-buy visitors which your sales team can prioritize above all else.
With live chat integration, Lift AI is able to find the most promising visitors and connect them directly to your BDRs, but also greet medium- and low-scoring visitors with a nurturing bot or a self-help guide. This way, your BDRs always get to talk to the best lead available at any given moment.
Lift AI customers report a 9x average increase in chat conversions. Formstack improved their conversions by 420%. PointClickCare increased their funnel by 400%, attributing over $1M of incremental revenue in the first year to Lift AI’s technology.
When you compare Leadfeeder vs Albacross, you can see that B2B lead generation tools still have their place, and the one you choose will depend on the feature set that suits you better. At the same time, the benefits provided by artificial intelligence and solutions like Lift AI are simply too big to ignore, or you risk leaving your sales team behind. Give Lift AI a try and see how your sales workflow will improve even just in the first few weeks.