Imagine you have $1 to spend on your marketing and sales efforts today.
What would you do with it?
Would you throw it into LinkedIn ads and hope it lands in front of the right ICP?
Spend it on SEO to maybe see results in six months?
Boost another “awareness” campaign that generates traffic but no revenue?
Let’s zoom out.
According to a study released by BenchSights on 73 SaaS public companies, they are spending $2.24 on sales and marketing to generate $1 of new ARR.
Think about that. It’s upside down. So here’s what I’d do.
I’d spend that next dollar doing everything in my power to convert the buyers I already have on my website. The ones I’ve already spent time, money, and resources getting to my website, but are invisible to my sales team.
Easier said than done, right?
Not anymore. With AI, we can surface sales-ready visitors on your website in real-time (and with unprecedented accuracy).
That’s how we got one of those public companies listed in the BenchSights study to spend just $0.046 per $1 of ARR.
Let me explain:
Stop Wasting Money on More Traffic — Start Converting the Traffic You Already Have
I get it. It feels intuitive. More traffic = more chances to convert.
But that’s not an efficient way of looking at things.
Because even after we get people to our site, our ability to identify them, understand their intent, and engage them is shockingly limited.
Let’s break that down:
❌ You’re relying on identity reveal tech that misses 70% of your visitors
If you’re using IP resolution or reverse DNS tools to “unmask” anonymous visitors, I’ve got bad news: you’re still flying blind 70% of the time.
So even if the right buyer hits your website, your tech probably has no idea who they are. Plus, even for the 30% of visitors who you can identify, that doesn't mean they’re ready to buy.
That’s like running a retail store and letting 7 out of every 10 customers walk in without acknowledging them just because you don’t know their name or what company they work for.
You wouldn’t do that in real life — but we do it online every day.
ID reveal tech is still helpful - you’d rather know that someone from Microsoft was on your site, or even better Bob Smith from Microsoft was on your website rather than not, but the data shows that a website visitor is far more likely to remain anonymous.
❌ You’re using basic website intent signals that miss 88% of actual buyers
We love to obsess over page views, time on site, and content downloads— especially things like “visited pricing page = high intent.”
But the data on this is clear: 88% of actual buyers never even hit your pricing page.
Trying to narrow down the intent of a person based on one page or one isolated signal isn’t nuanced enough to be accurate.
Traditional web analytics can’t detect real buying behavior because it lacks context and pattern recognition.
So you end up prioritizing the wrong visitors while the actual buyers leave without a trace.
❌ You’re asking for an email address — and sabotaging 80% of conversions
Asking for an email address up front in chat drops conversion by up to 80%.
Think about it from the buyer’s perspective. Would you walk into a retail store, ask a question, and hand over your email before the clerk even answers? Of course not.
But that’s what we’re doing with chatbots that demand contact info before delivering any value. It kills engagement and trust. And the right buyers — the ones who could’ve been engaged in real time — bounce.
❌ You’re waiting on form fills from the 2% of hand-raisers
We love forms. But forms are only used about 2% of the time.
Only about 2% of your visitors will ever fill out a form. And often they are filled out inaccurately or they are the “hand-raisers” — the folks who were going to reach out anyway.
You don’t need help finding them.
You need help finding the other 98% who are thinking about buying but haven’t made up their mind yet. If you wait for forms, you’re letting the vast majority of potential buyers slip through your fingers.
And that’s exactly why the smartest thing you can do with your next $1 is focus not on getting more people to your site, but on converting the right ones already there.
That’s where Lift AI comes in.
Finding Hidden Buyers - It’s All About Behavior
On average, 9.8% of all your website traffic is made up of high-intent, sales-ready visitors.
Lift AI uses machine learning to find these hidden buyers on your website based entirely on their ‘micro-behaviors’.
That’s because behavior tells you everything you need about a visitor.
In retail stores, an experienced salesperson can read the behavior of shoppers to determine who’s likely to buy if engaged, and who isn’t.
Lift AI does the same, but at scale.
It’s pre-trained on billions of data points including millions of sales transactions to determine what kind of visitor typically leads to conversion, and what patterns of behavior are behind them.
It analyzes all of this in real-time and updates as the website visitor spends time and navigates through your website. Lift AI assigns a buyer intent score for every single visitor - whether they’re anonymous or known.
Then all you need to do is connect those scores into your tools to engage high intent visitors in real-time, retarget any who were missed, or prioritize your post-website sales efforts on high intent visitors who didn’t convert on the website.
How Real Companies Are Converting The Demand They Already Spent to Create
Let’s get out of theory and into results. Here’s what happened when a few smart companies shifted their focus from driving more traffic to converting the right traffic with Lift AI:
- Boomi doubled their conversion rates by integrating with chat
- RealVNC decreased retargeting cost per lead by 67%
- Chronus got 11.6x more sales efficient integrating with ABM
- Payscale got 12x the opportunities that Lift AI was contracted for
- One of the public companies (confidential) on the BenchSights study spends $0.046 per $1 of ARR using Lift AI
And that’s just scratching the surface - we have many more case studies like this on our website.
So, Here’s What I’d Actually Do With My $1
Let’s go back to our original question:
You’ve got $1. What do you do?
Here’s my playbook:
- Pocket the dollar.
- Request a 30-day free Proof of Concept from Lift AI* It’s free, zero risk, and you get real buyer intent data on your site visitors. *for qualified accounts only
- Use your existing tools to engage those buyers. Already have live chat? Great — connect Lift AI. Have BDRs doing outbound? Feed them the website buyer intent scores to prioritize their outreach. Running retargeting ads? Target high intent visitors from your website.
If I only had $1, I’d bet it all on that. There is no easier way to get a big impact, fast.
Want to see what high-intent buyers are already on your site right now?
