Modern sales and marketing teams are ruled by data. Accurate, timely, and effective data points often make the difference between closing and not closing a deal, and generally move future prospects through the conversion funnel.
For sales teams, knowing company profiles, B2B contacts, and email addresses is essential. Years ago, they would spend hours looking up all of this information by hand. Today, they can rely on marketing data engines, such as Clearbit, to access this data on demand.
What Is Clearbit?
Clearbit is a B2B data activation platform that aggregates as much data about your potential customers as possible to give your sales and marketing teams a complete view of the market.
At the same time, Clearbit is not just one tool but a suite of apps, some of which could be used on their own, some could be installed as add-ons, and some are free browser extensions.
Clearbit Prospector helps sales teams fill up their pipelines with high-quality leads based on any combination of over 100 data fields, from industry to job titles. Clearbit Prospector exists in two variations: as a Salesforce integration (available as an add-on with the Operations package) and as a Chrome extension called Clearbit Connect, which offers up to 100 free lookups per month but is a legacy feature with no future support.
Clearbit Reveal identifies visitors to your website, checks to see if they meet your ICP, then helps your sales teams engage with them through content personalization, chat, and more.
Clearbit Enrichment is a B2B data refresh solution that fixes incomplete or incorrect records in your database from more than 250 data sources, and makes them available to other apps through API and webhooks.
So why do you need to seek Clearbit alternatives or enhancements?
Why Do You Need Clearbit Alternatives or Additives?
Clearbit is a great data activation platform well-known for helping enterprise clients improve their conversion rates.
Visiting Clearbit’s website you might notice that they don’t advertise their prices. Online, you can find user reviews from companies spending tens of thousands of dollars a year on Clearbit software, which further demonstrates Clearbit’s usage among enterprise-level companies.
However, Clearbit doesn’t do absolutely everything. There are other products in the market that have similar features (or even more advanced ones), including artificial intelligence, lead scoring, data enrichment, and comprehensive email marketing campaigns.
Here are five tools that can replace or enhance Clearbit Reveal and Clearbit Prospector for most sales and marketing teams.
Demandbase: Unified Tools for Sales Intelligence
As a tool for account intelligence, Demandbase integrates in-market intent data (i.e. users who are searching for relevant keywords in search engines), firmographics, technographics, and contacts into every step of the buyer journey.
The app helps minimize pre-call research, remove data silos, find new opportunities, and prioritize accounts. Leveraging Demandbase, your account executives can build a clear account-based sales strategy and plan their work in a way that they focus on the most promising opportunities every day.
- 47+ million companies in the database
- First- and third-party data sources with native Account Intelligence (for their in-market intent data)
- Always-updating data on 104+ million contacts
- Fresh information informed by current news and social media
- 500+ billion data signals per month
Leadfeeder: Real-Time Insights Into Prospects
If your sales teams spend too much time identifying visitors to your website and prioritizing them, you can automate this process with Leedfeeder.
Leadfeeder is a web app that helps to identify which companies are visiting your website. It then relies on custom behavioral and demographic filters to prioritize those leads. While Leedfeeder is a simple and affordable solution, it lacks the capability to uncover the majority of visitors to your website who are completely anonymous, and their behavioral filters are based on simple hypotheses (page views) that are directional, but not very insightful.
- Sync new intel with your CRM
- Open API and integrations with all sales tools
- Personal email alerts for specific companies
- Unlimited users to fit your whole sales team
- $79 a month for unlimited number of leads
LeadGenius: A Database of Hard-to-Find Emails and Contacts
Working with lots of industries in various countries, your sales teams will learn that leads in Europe and North America are much easier to find than those in other parts of the world.
LeadGenius solves the problem of global sales team expansion with B2B contact and account data in EMEA, LATAM and APAC regions of the world. Its customizable tool integrates with other sales and marketing apps you already use, providing you with accurate contact data that you don’t have to look for.
- Access granular filtering for ICPs
- Generate accurate datasets from generally opaque regions
- Customize data fields to get the exact information you need
- Integrate with HubSpot, Salesforce, ZoomInfo, Outreach, and more
LeadSift: Lead Scoring That Brings Customers
Reaching out to decision-makers at the exact moment they are most willing to buy is infinitely valuable. That’s exactly what LeadSift helps you do.
LeadSift asks your sales team to define search parameters for their target market and then scans public data to find future prospects who are either talking to your competitors or exhibit similar qualities.
- 80 million buyer intent signals scanned every week
- Over 20 million companies and 30 million contacts in the database
- Public web scraping for the widest selection of leads to choose from
- Pre-built integrations for most CRMs and an open API
- LeadBot informs you which companies are talking to your competitors right now
Lift AI: ML-Powered Buyer-Intent Scoring
Even with the best analytics in place, up to 70% of your website visitors will still remain anonymous to you.
That means all of the tools above only help you with a portion of your visitors.
This is a massive opportunity for better sales tools.
Lift AI is the first buyer intent solution that’s able to determine how likely every single visitor on your website is to purchase your solution, in real time.
Working off a unique machine-learning model that’s been trained on billions of data points and more than 14 million live sales interactions, Lift AI is able to achieve over 85% accuracy in its buyer intent assessments.
The way the intelligence works is by scanning each visitor in real-time and assigning them a “buyer intent score” between 0 and 100. From there, it segments those visitors into high intent, medium intent, and low intent. With X-ray vision of every visitor’s buyer intent, you can take action to convert them.
For example, you can connect high-intent visitors directly to your BDRs through chat, while delegating medium- and low-intent leads to a nurturing bot or a self-help guide.
The best part about Lift AI is that its buyer intent scores can be used in addition to your existing tools (including Clearbit and all of the tools ranked in this article) to make them stronger.
- Identifies the buyer intent of every single user in real time
- Integrates with any chat tool you use (e.g. Drift, LivePerson) for real-time conversion
- Integrates with your ABM, CRM, or MA tools to enrich their data with Lift AI buyer intent scores (this helps to prioritize leads that your sales team follows up with)
- Starts working right after the simple installation
- Is built on the best-of-both-worlds third- and first-party data
- Free to try for 30 days
With Lift AI, you can expect to increase your chat conversions anywhere from two to 10 times in the first 90 days — based on the record from actual Lift AI customers. PointClickCare, for example, grew its conversions by 400%. Formstack grew its pipeline by 88%.