November 8, 2023

Unlocking Visitor Insights: Lift AI’s Website Visitor Identification Software

Albert Finder

Do you ever wonder why some website visitors convert into customers while others disappear forever?

The truth is most businesses are blind to who’s actually on their site and why. 

But what if there was a way to peel back the curtain and see your visitors for who they are? And we don’t just mean their name, company, or location…

With Lift AI’s website visitor identification software, you get the superpower of understanding your audience at a whole new level.

In just a few clicks, you can uncover visitor insights that would otherwise take an army of analysts and a mountain of data to figure out. The result? Uncovering the purchase intent of each and every visitor, followed by targeted experiences that speak directly to your visitors’ needs — and a seriously powerful competitive advantage.

Keep reading to see how Lift AI is helping smart businesses boost ROI by up to 18 times and turn more visitors into customers. 

The future of connecting with your audience is here — are you ready to lift the veil?

Important: Identifying Visitor Details vs Identifying Visitor Intent

There’s a misconception in the marketing and sales world that identifying who a visitor is by their contact details, demographics, or firmographics is the ultimate insight. This is also known as “deanonymization” as it turns anonymous visitors into known accounts or contacts.

And sure enough, this can be extremely useful in a B2B environment with an ABM or target account strategy. 

Knowing that Bill Smith from Coca Cola is on your website can help your sales team prioritize their outreach and follow-up accordingly.

However, traditional visitor identification has some inherent challenges:

  • It only works for up to 30% of your traffic on average, leaving the remaining 70% completely anonymous
  • The database used to match visitor IP addresses with known account or contact details can be inaccurate or out of date
  • Most importantly: knowing who a visitor is doesn’t tell you how likely they are to buy

That’s where the concept of website buyer intent comes in. By understanding the intent of each individual visitor based on their behavior on your website, you can segment who the red-hot likely buyers are and engage them accordingly. Using this strategy, you don’t need to know who the visitor is at all - it could be Bill Smith from Coca Cola, or it could be a complete stranger, but if they’re demonstrating a strong intent to convert, you should be engaging them just the same.

Proven Results With Lift AI

That’s exactly what Lift AI does - it uses machine learning to understand the buyer intent of every website visitor in real-time, whether they are known or anonymous.

Lift AI’s website visitor tracking software is a game-changer for businesses looking to boost lead generation and convert qualified sales leads. Unlocking insights into anonymous website traffic enables targeted engagement strategies that drive real results.

Here’s why we stand out:

Game-Changing Outcomes

Lift AI’s prowess comes from its unique capability to assign a buyer intent score to every visitor on your website in real time based on user behavior, regardless if that visitor is completely anonymous or ID reveal software has been able to make a match. This allows businesses to target high-intent buyers and achieve extraordinary results.

For instance:

  • Formstack achieved 18x ROI and a 420% increase in monthly recurring revenue (MRR).
  • Drift users who employed Lift AI experienced a nine-fold increase in conversations turned into pipelines.
  • PointClickCare saw a 168% surge in qualified leads within just 30 days.

These impressive stats reveal Lift AI’s potential to revolutionize your digital marketing strategy.

Real-World Case Studies

The success stories of businesses using Lift AI are numerous.

  • Chronus extracted 85% of its website pipeline from anonymous web traffic, thanks to Lift AI’s buyer intent score feature. They converted these visitors 8.5x more effectively than before.
  • Similarly, Formstack leveraged Lift AI with Drift to drive up their pipeline by 88% in just 90 days.
  • PointClickCare also used Lift AI and Drift to achieve a 4x boost in their conversion rates within 90 days.
  • Loopio, by targeting high-intent visitors, booked 733% more meetings within 30 days.
  • Fluke Biomedical increased its average revenue per Intercom conversation by 246% and revenue per site visitor by a whopping 345%.

The Power of Buyer Intent Scoring

At the heart of Lift AI is its accurate real-time scoring mechanism in more than 85% of cases. It analyzes user behavior accurately and assigns a buyer intent score to every visitor to ensure you can engage high-intent visitors before they leave the site. This allows you to focus your resources on leads that are ready to buy rather than those matching a target account but have no intent to buy.

Lift AI’s buyer intent scoring is a powerful tool that can dramatically improve your digital marketing outcomes. Its innovative approach to lead qualification has transformed businesses, increasing efficiency and driving growth.

5 Key Features of Lift AI’s Identification Software

Lift AI is a formidable tool, packed with unique features that set it apart from other platforms. Let’s delve into the key aspects that make Lift AI a game-changer in identifying buyer intent.

1. Unveiling Anonymous Visitors

Lift AI is the only tool in the market that can score the buying intent of anonymous visitors. While other sales and marketing tools focus solely on known accounts, Lift AI uncovers the potential in the unidentified, tapping into a new revenue stream that is otherwise overlooked. This unique feature allows businesses to reach out to a wider audience, capitalize on opportunities that their competitors might miss, and improve their sales funnel.

2. True Real-Time Functionality

Timing is everything in the world of digital marketing. Lift AI understands this and offers real-time scoring so that businesses can secure high-quality leads. It allows you to engage with your website visitors while their intent is at its peak, ensuring you don’t miss out on potential leads. This real-time functionality is exclusive to Lift AI, making it a compelling choice for businesses that want to stay ahead of the curve.

3. Machine Learning Mastery

Lift AI is fully backed by machine learning, meaning it’s pre-trained and ready to deliver. It uses critical website signals to analyze visitor behavior and determine their intent, eliminating human bias and guesswork from the equation. This leads to more accurate, actionable, and impactful predictions, helping businesses to target their resources more efficiently and effectively.

The result? Better outcomes and increased return on investment (up to 18x).

4. Immediate Impact

Impatience is a common trait in the digital world, and Lift AI caters to this by delivering rapid results. Most clients report significant changes within just 30 days of using Lift AI. This quick turnaround is crucial for businesses that want to keep up with the fast-paced nature of online marketing, where every second counts.

5. Complementary Integration

Rather than competing with other buyer intent data tools, Lift AI can work in concert with them — e.g., Google Analytics, Hubspot, Unbounce, etc. For example, the real-time website buyer intent scores from Lift AI can be combined with “known visitor” ABM data from other providers to find the “bullseye” of opportunities: high-intent individuals within target accounts. This makes traffic far more distinct and actionable, allowing businesses to fine-tune their marketing strategies and maximize their success in the digital landscape.

4 Benefits of Using Lift AI for Your Business

Here are just a few of the several perks of using Lift AI for your business:

1. Enhanced Lead Generation

Using Lift AI to identify high-intent website visitors in real time allows you to boost your lead generation significantly. According to a case study on a global B2B software company, Lift AI helped generate 51% of leads from 42% of previously anonymous website visitors.

Using Lift AI to uncover the buying intent of these anonymous visitors can open up a huge opportunity to generate more leads. From the study, visitors identified as having a high buying intent convert to leads at almost 1.5 times the rate of ID-matched visitors from account-based marketing programs. That means your sales team can focus their efforts on the visitors who will most likely become customers.

2. Improved Conversion Rates

Insights from Lift AI allow you to optimize your website chat tool, like Drift or Intercom, with customized experiences based on each visitor’s unique buying intent score. For example, instead of trying to engage every visitor or only visitors on certain pages, you can target those demonstrating the strongest buying intent. Studies show this can result in a 9x increased conversion rate from conversation chats and boost revenue per visitor by up to 345%.

3. Data-Driven Marketing Strategies

The data provided by Lift AI gives marketing teams valuable insights into their website visitors and buying journeys. You’ll better understand how different visitors interact with your website and where there are opportunities to improve the experience.

These insights allow you to make data-driven decisions about content, offers, website design, and more — all tailored to your unique audience segments. The result is a website experience that’s highly optimized to drive more traffic, increase engagement, and boost conversions.

4. More Efficient Sales Team

By identifying visitors with a high buying intent in real-time, Lift AI allows your sales team to focus their efforts on the leads most likely to become customers. They can engage ready-to-buy visitors through customized chat experiences and avoid spending time with visitors who aren’t positioned to buy. This results in up to a 5x increase in the efficiency of the entire sales process.

Testimonials and Success Stories

Lift AI has been instrumental in transforming the marketing strategies of many businesses. Here are some standout success stories.


Loopio, a leading software platform, harnessed the power of Lift AI to target anonymous visitors exhibiting purchasing behavior in real time. With Lift AI, they were able to tap into a previously inaccessible segment of potential customers, revolutionizing their approach to lead generation and conversion. The result was a 733% boost in meetings booked within 30 days!


Chronus, a mentoring software provider, discovered a new pipeline on their website using Lift AI — a feat that no other tool could achieve. This new insight allowed them to capitalize on untapped opportunities, optimizing their marketing efforts and ultimately driving more sales — up to 85% of revenue from 73% of anonymous website visitors.

These stories illustrate the transformative power of Lift AI in optimizing conversion rates and unearthing new sales opportunities. It’s no wonder businesses are turning to Lift AI to supercharge their digital marketing strategies. Read more success stories here.

Get Started with Lift AI

Imagine how much website traffic slips through the cracks daily; people visit, browse, and leave without a trace. Lift AI lets you rediscover this lost opportunity and gain a competitive advantage. We identify anonymous visitors demonstrating real buying signals so you can focus your efforts where they matter most.

The results speak for themselves. Companies using Lift AI have seen:

  • 733% more meetings booked from website visitors.
  • 5x increase in sales development rep efficiency.
  • 246% higher revenue per conversation.
  • 345% increase in revenue per site visitor.

What could insights into your anonymous traffic do for your business?

Connect with a team member to learn more about Lift AI and see a demo of how we can transform your website into a revenue-generating powerhouse.

Frequently Asked Questions (FAQ)

What is website visitor identification software?

Website visitor identification tool or software is a digital tool that helps businesses track, analyze, and understand the behavior of individuals visiting their websites. These tools collect data such as visitor location, pages viewed, time spent on each page, and more, providing valuable insights that can help improve marketing strategies and customer engagement.

How do I add a visitor tracker to my website?

Adding a visitor tracker to your website typically involves integrating a certain code snippet into your website’s source code. This process varies depending on the specific tracking software you’re using; most providers offer detailed installation guides. For example, Lift AI has a simple code snippet that you’ll add as a tag in your Google Tag Manager, and a couple specific targets we’ll guide you through setting up.

Can you identify individual visitors to your website?

Yes, you can identify individual visitors to your website with a website visitor identification software like Lift AI. Our tool uses various signals, including IP address, device fingerprinting, and online behavior, to create a unique identifier for each visitor. This allows you to identify and track individual visitors across your website, even if they don’t have an account on your website.

Featured Insights From Lift AI

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