(Hint: It’s Not Another Cold Email Sequence)
If you had 100 people walk into your retail store right now…
Would you:
A) Go outside and start handing out pamphlets to new people on the street
— or —
B) Talk to the ones already inside, who are actively browsing your products?
Exactly.
Now apply that logic to your website.
Because right now, you have buyers in your store.
They’re browsing, reading, comparing. Some are moments away from taking action or bouncing forever.
And most companies are too busy launching another advertising campaign, designing another ebook, or sending another sales email to notice.
ABM is good. Outbound is good. Advertising is good.
But ignoring the buyers on your website right now is like owning a store and focusing your entire team on foot traffic outside while ignoring the person waving their wallet inside.
It’s irrational. Let’s fix that.
Marketing & Sales Are Playing the Right Game… Just in the Wrong Order
Most teams today follow a classic motion:
- Build an ICP and a target account list
- Set up advertising and outbound to that list
- Use an account/contact reveal tool to find out who's visiting your site
- Send those people into HubSpot, Marketo, Salesforce, and Salesloft and chase them
This makes sense on paper. But here’s the problem:
- Only 10% of your ICP is in-market at any time
- An average of ~30% of your visitors can be identified with ID tools
- And even if you do ID them, you still don’t know who’s actually ready to buy
- And relying on pricing page visits to determine intent misses 88% of buyers on other pages
So you chase based on who they are instead of what they’re doing.
The most rational next step?
Look at the behavior of your visitors on your website. Because that’s where the truth lies.
The Strongest Buyer Intent Signal is Website Behavior
Forget "visited the pricing page" or "viewed 3 pages on your website in the last 7 days".
That’s old school thinking.
Lift AI is the only solution that uses real-time micro-behavioral analysis — we’re talking hundreds of signals per visitor, every millisecond, tracked and scored with machine learning trained on billions of data points and hundreds of millions of closed sales.
It’s like a salesperson analyzing the nuanced behavior of customers in a store, but at scale and with the accuracy of AI power.
And if you think about it, your website is the ONLY place you could hope to get this kind of data.
If you’re placing your bets on traditional intent data - keywords searched, content consumed, firmographic updates, and so on, then you’re getting isolated and fragmented data points and trying to piece them together.
But your website is the only place where you have full visibility into every move of your prospect - not fragmented pieces but an entire digital footprint - and it’s all 1st party data that you own, and nobody else does.
With Lift AI, you can:
- Detect high intent visitors in real-time — even if they’re anonymous
- Route them to your sales team or tools for immediate conversion (e.g live chat or pop-ups)
- Or run an account ID on top and pass over the Lift AI score to your sales team for post-website follow-up with the high intent ones.
- And optimise your ad spend to focus on visitors with high intent
And the best part? It’s pre-trained and works out of the box.
We’re not asking you to change your tech stack. We’re giving it X-ray vision for the sales-ready visitors right now.
You Should Still Do The Other Things. Just AFTER Scoring Website Behavior
We’re not saying you should stop defining your ICP or doing advertising and outbound. It just makes more sense to convert all of the buyers in your store first, then carry on with the rest.
In fact, you can combine the best of both worlds.
Use Lift AI to detect sales-ready visitors on your website, then add your account ID reveal on top, then layer in your offsite in-market signals like keyword searches and content consumed on top to build a narrower segment of visitors to engage.
We call this the “Buyer Out” approach, rather than the old “Account In” method.
Real-World Results in 30 Days (Or Less)
This isn’t a 6-month pilot or a theoretical use case. Lift AI is delivering measurable results, fast.
Truckstop
Booked $17k in incremental ARR for a 3.8x ROI in 30 days → booked $286k for a 27x ROI by month 5
They used Lift AI to route high intent visitors to Drift + sales, and watched pipeline skyrocket.
Payscale
Captured 54% of pipeline from anonymous visitors and got 12x more pipeline than SLA.
And, anonymous high intent visitors who were just 1.73% of total traffic = produced 27.6% of pipeline after Lift AI scoring.
Fluke Biomedical
Increased revenue per chat conversation by 246% and per visitor by 345% by ditching pricing-page targeting and going all-in on behavior-based playbooks.
Chronus
Found 85% of pipeline from anonymous visitors their ABM tools couldn’t see. 0.05% of website visitors who were anonymous but high intent produced as much pipeline as the 27% of visitors who were known and ID revealed. Then boosted conversion to pipeline 11.6x by combining Lift AI with 6sense.
You don’t need to guess who’s sales-ready. Lift AI surfaces them for you in real-time.
Stop Ignoring the Wallet-Waving Buyers in Your Store
If you take nothing else from this, take this:
You already have buyers on your website. You just can’t see them yet. And neither can your existing tools.
And while you’re planning your next campaign or optimizing your next email cadence… those buyers are about to bounce.
It’s time to stop just chasing new demand and start capturing the demand you already have.
Lift AI shows you who’s ready. You plug it into your stack. You engage those buyers — and you grow revenue now, not later.
Want to Try It? Get a 30-Day Proof of Concept (Free for Qualified Accounts)
Getting started is straightforward. Simply install a single snippet of code on your website.
You’ll start getting buyer intent scoring in real time. You’ll start capturing more pipeline in 30 days — or less.
Let’s make the smart move. Talk to the buyers who are already in your store.
