Your biggest pipeline, efficiency and revenue opportunities are sitting right in front of you.

You’ve already invested heavily in building it and driving traffic to it.

And it’s the single most underutilized asset you have, because it holds the ONE Signal that can transform your go-to-market in a matter of days. 

That asset is your website.

That may sound obvious. After all, your website is the home of your brand and product. 

But there’s a reason it’s untapped and underutilized, but most GTM leaders don’t realize why.

The Modern GTM Engine Is Broken

Today’s GTM motions are driven by inaccurate signals (20% accurate at best). We’ve already written extensively about the number #1 GTM problem today, but the short version is:

• Third-party intent gives you high level indications of research happening in the market - keywords searched, content consumed, changes in funding. They’re signs of life, but they’re fragmented, isolated, delayed, and often completely wrong.
  
  
• First-party intent is typically limited to simple “rules” riddled with human bias, like assuming a visitor going to your Pricing Page must be ready to buy. But our research shows that 88% of sales-ready visitors don’t go to your pricing page, and up to 94% of the ones who do aren’t sales-ready either.
  
  
• Form fills and lead scoring only capture people who choose to identify themselves — a 1-3% fraction of your traffic. And even then, the majority are not buyers. Just ask your SDR team if every form fill is a qualified lead.
  
  
• Identity reveal tools match about 30% of visitors at best, and still can’t tell you who’s ready to buy for the same reasons listed above.
  
  

So teams are making critical sales and marketing decisions based on bad data.

And agentic AI is only speeding up the process — amplifying garbage in, garbage out.

The question isn’t “where do we get more data?”

 It’s “where does the right data actually live?”

Why Your Website Is The Hidden GTM Powerhouse

It’s the Most Statistically Valid Source of First-Party Data You Have

Every interaction on your website, no matter the size or duration, is first-party data that you fully own and control - and it can be analyzed for buyer intent. 

Unlike ad impressions or email opens, website visitor activities aren’t tiny slices or fragments of much larger data sets.

These interactions, when properly tracked and analyzed in aggregate, can potentially reveal the true levels of buyer intent. However most intent tools limit website intent signals to just a few actions, such as Pricing Page views, which is a trap that poisons your GTM engine.

Just look at any tool providing intent signals and find what they track on your website. You’ll see it ranges from “visited website” to “time on page” and a few other activities.

But your website provides a much richer view of behaviour than that. 

Hundreds or even thousands of behavioral data can be collected and analyzed for every visitor, creating the volume and velocity required to detect intent with true statistical accuracy (more on this soon).

It’s a Unified Dataset — Not a Patchwork of Signals

Most GTM data comes from stitched-together sources: third-party intent data, CRM activity, lead scoring, enrichment databases, and campaign analytics.

Each dataset has its own format, timing, and biases - and when you merge them, the result is noise because they aren’t necessarily correlated. 

It’s not as simple as “A+B=C”

However, if you source your intent signal solely from your website, you get one continuous behavioral journey within your brand’s own environment.

Ideally, the same types of visitor behaviours are tracked from entry to exit for every visitor. 

That means the dataset is clean, contextual, and consistent, which is the perfect foundation for accurate machine learning.

You’re not comparing apples to oranges, you’re analyzing the same behavioral language from a single source of truth.

The problem is, intent providers aren’t doing this - which means they get an incomplete picture of what their first party data can really do. 

It’s Where the Biggest Blind Spots (and Opportunities) Live

GTM teams are blind to what’s happening with the majority of their website traffic.

For example, on average 70% of your visitors are completely anonymous. They’ll never fill out a form, never show up in your CRM, and never reveal their identity through chat or other tools.

Our data shows that 10.2% of all website visitors are sales-ready and you’re missing the majority of them when they’re anonymous.

Because most intent tools can only provide their limited data if there’s an ID match (~30% of traffic). Usually that data is as simple as “visited the pricing page”. Not only does that distort the intent of the visitors you can match, but it leaves the majority of anonymous traffic without any useful buyer intent data at all.

But within that anonymity is your biggest untapped GTM pipeline and revenue opportunity.

These visitors can behave just like your best customers did before they converted, but you just can’t see it without accurate buyer intent data.

It’s the Closest Asset to Revenue (and Your Biggest Bottleneck)

Think about it: your website is the final step before conversion.

It’s typically the last touchpoint before pipeline is created and revenue changes hands.

So if you can’t find and act on high-intent visitors right there, everything else you’ve built and invested in hits a wall.

• Ads.
• SEO.
• Content.
• Design.
• Campaigns.
• The list goes on…

All of it leads to one place: your website.

But if you’re not turning that traffic into pipeline, then every one of those investments is leaking value.

This is especially painful when you look at the data. According to a study by BenchSights in 2025, public companies spend $2.24 on sales and marketing for every $1.00 of ARR. 

That’s why your website shouldn’t be a glorified brochure, but a GTM revenue engine operating from a foundation of accurate intent data. 

But as we’ve mentioned, not all intent data is created equal.

And difference between website activity and accurate intent is Lift AI

The ONE Signal Lives On Your Website Right Now

We call it the ONE Signal by Lift AI: the single, accurate, reliable indicator of buyer intent that exists in real time, and can only be found on your website.

It’s not built on identity, demographics, or keywords.

It’s built on behavioral probability: the digital fingerprints of actual buying intent.

No other source can produce it, because no other source has the depth, speed, and unity of your own first-party web data.

And no other website intent vendor can produce it, because it’s based on Micro-Behavioral Analysis^TM: Lift AI’s proprietary model that was pre-trained on billions of profiled website visitors and millions of closed sales transactions captured over 15 years and across every vertical and industry you can think of. 

That’s why it’s over 85% accurate.

This realization didn’t come from theory. It came from solving the problem for ourselves.

Before Lift AI, we were a pay-for-performance live sales agency. Our own sales team earned commission by converting website visitors through live chat for our enterprise clients.

We wanted a way to spend less time engaging the wrong visitors, and more time closing high-intent buyers. But when we saw that client websites could have up to 77,000 pathways to purchase, no rules-based trigger or intent signal like “pricing page views” was going to work.

After reading a book on Machine Learning found at an airport bookstore, we realized we were sitting on a goldmine of hyper-clean data to train an AI model, because we had to prove each sale and attribution down to the decimals for our clients.

It’s also when we realized your website isn’t just part of your GTM engine.

It is the ultimate GTM revenue engine.

How to Activate the One Signal

This isn’t hypothetical.

Companies have been using Lift AI since 2020 to turn their websites into active revenue generators.

1. Lift AI scores and segments the buyer intent of every visitors with over 85% accuracy in real-time
2. Those scores are integrated with GTM tools to unlock powerful triggers and playbooks - both on the website and off
3. Results are transformational across chat, form fills, AI agents, sales outreach, retargeting, and much more

Here’s just one client example (of many):

Real-World Proof: How RealVNC Transformed Their Entire GTM Engine with the ONE Signal

RealVNC (a global leader in remote access software) used Lift AI’s ONE Signal to drive every facet of their GTM stack:

Step 1: Converted Hand Raisers in Real Time

RealVNC first used Lift AI to target high-intent visitors already on their website in real time. Instead of engaging every visitor equally through chat or AI SDRs, they focused only on those Lift AI identified as likely buyers.

This resulted in +71% increase in chat conversions simply by aligning live chat engagement with the exact intent level of each visitor.

Fewer chats for human SDRs. Better timing. Better opening hooks. Higher conversions. 

Meanwhile, chatbots and AI SDRs can be used to nurture, educate, and guide lower intent visitors with the right messaging and qualification steps to move them forward.

Step 2: Prioritized Hand Raiser Follow-Up

Next, RealVNC turned Lift AI’s insights toward their form fills - the leads their team had always prioritized first.

They discovered a surprising finding: Of their 15,000 hand raisers, over 9,000 were low intent, collectively delivering only 8% of revenue.

Lift AI exposed the inefficiency in their traditional lead scoring model.

By deflecting those low-intent hand raisers away from sales, they freed up time and focus to chase far more valuable hidden buyers, including:

Step 3: Surfaced and Activated Matched Accounts

RealVNC then combined Lift AI with their ID-matching tools to identify non-hand-raisers who still matched target accounts in their CRM.

They found 190 matched, non-hand-raiser visitors whose behavior Lift AI identified as high intent.

Those 190 visitors turned out to be worth 2.34x the revenue of the 9,000 low-intent form fills.

Sales now had a new, sharper way to activate accounts backed by behavioral data, not guesswork.

Step 4: Surfaced and Activated Net-New Accounts

The team wanted to go even further beyond matched accounts to uncover completely new buying accounts.

By pairing Lift AI with an ID-reveal partner, they identified 109,000 new accounts.

After enrichment, only 25,000 fit their ICP.

Then Lift AI stepped in to pinpoint the 972 accounts showing strong buying intent.

These 972 accounts represented entirely new opportunities - expanded pipeline that never would’ve been discovered through traditional scoring or intent data alone.

Lift AI turned a haystack of noise into a shortlist of active buyers.

Step 5: Optimized the Anonymous Visitor Experience

Everything described so far came from roughly 6% of traffic - the portion that could be matched, revealed, or self-identified.

But what about the other 94% of visitors who remained completely anonymous?

For them, RealVNC implemented Intent-Driven CRO experiences using Lift AI’s intent bands.

Pop-ups, banners, and button content dynamically adjusted based on visitor intent.

This resulted in a 13% increase in webshop revenue purely from personalized website experiences powered by the ONE Signal. And this is revenue that would have otherwise been ignored or missed.

Step 6: Implemented Next-Gen Retargeting

Finally, RealVNC used Lift AI to retarget visitors who hadn’t converted or engaged.

Instead of generic retargeting to everyone who came to the website (or a simple segment like those who visited certain pages), they segmented by Lift AI’s intent bands - tailoring creatives and offers to high- and mid-intent visitors.

This resulted in 2x more leads at a 67% cost per lead reduction

And because the retargeted visitors returned to the site, the cycle repeats starting again at step #1: hand raisers, hidden buyers, and prioritized accounts feeding back into a continuously optimized GTM engine.

The Result: A Self-Reinforcing GTM Flywheel

RealVNC’s website has become the central nervous system of their GTM operation.

The ONE Signal didn’t just improve conversion rates, it rewired the entire process of who to engage, when, and how.

Every motion is now unified around the same behavioral truth, leading to compounding gains over and over again, instead of compounding costs.

From traffic to pipeline. From pipeline to revenue. From revenue to growth.

All powered by the ONE Signal, and all starting from one place: their website.

The Future of GTM Starts Here

The next era of GTM growth won’t come from more data, it’ll come from the right signal.

The ONE Signal.

And the only place it can possibly be found is your website - using Lift AI.

Start your 30-day free trial of Lift AI today, and uncover the buyers already waiting to be discovered on your website.  And ask us about our performance-based guarantee.