If the HubSpot 2025 AI Summit had a theme, it was “AI and agents for everything.”
And almost as if on script, everyone was talking about the need to move faster.
There were also a lot of tools and conversations around signals and buyer intent to help go-to-market teams scale more effectively. The HubSpot Breeze product was a big part of that.
But everyone still had the same blind spot: they’re missing the strongest buyer intent signal possible to operationalize their go-to-market strategy.
It’s the same mistake we’re seeing across the market. Focusing on an overwhelming number of other signals that don’t necessarily correlate, or actually indicate buying intent.
But there’s one signal powerful enough to separate buyers from browsers that beats 50 weak clues added together.
Try This Buyer Intent Thought Experiment
To help explain, imagine this:
You can only have exactly one buyer-intent signal. Everything else goes.
Which buyer intent signal would you keep?
This exercise exposes a truth that many people don’t realize: most intent data is inaccurate, too simplistic, too dated, too vague, or sits too far from buying to use on its own.
And this is just a sample of what buyer intent signals are available. There are enough here to make your mind boggle, let alone all the others.
And you can’t just add these signals all together. They don’t necessarily correlate. And you also can’t ask AI to make sense of them either, because you can’t reason with missing data.
Which is this: each signal provides some color, but none sit as close to revenue—or act as quickly—as real-time behavioral intent on your own site.
You Already Have The Strongest Signal: Website “Micro-Behaviors”
By the time a visitor lands on your site, you’ve already paid in ad spend, SEO, events, or referrals.
They’re through the door and in your “store” and closer to converting to revenue. Why wouldn’t you do everything in your power to convert them?
Yet the average website conversion rate is less than 3%. That means 97% of the people you’ve worked so hard (and spent so much) to attract are falling through the cracks.
And it’s because, as we’ve established, running a deanonymization or looking at pricing pages and form fills misses is not the answer.
That’s where behavioral website intent comes in.
Lift AI analyzes hundreds of micro-behaviours for every single visitor in real-time to determine their buyer intent score. Not simplistic pricing page views. Not content downloads. Not form fills.
The AI model is pre-trained on billions of website visitors and hundreds of millions of sales, using advanced pattern recognition and bias-tuning to accurately surface hidden buyers on your website.
And the best part? You already have it. It’s on your website right now, hiding under the surface.
Why It’s The Strongest Signal
- Closest to revenue: It’s the last digital mile before a sale.
- First-Party accuracy: Your website is the only channel where you own all the data to get genuinely accurate buyer intent signals—no third party gaps or patched together signals from other platforms
- Anonymous coverage: Lift AI is the only buyer intent tool that works accurately for the 70 % of traffic you can’t deanonymize today because it only needs to look at micro-behaviors.
- Instant, real-time action: Once Lift AI scores a visitor in real-time, you can engage and convert them as quickly as possible
The reason Lift AI is so precise is that we built it for ourselves. We used to be a commission-based sales-as-a-service agency where we only got paid if we helped close sales on our customer’s websites. We needed to find buyers for consumer products where we had NO other data other than their behavior, and this low AOV B2C environment meant we had no room for error.
Turns out, this buying behavior applies to B2B as well.
Because after all, buyers are people, and people exhibit behavior whether they are B2B or B2C.
The Best Part? It Makes Every Other Signal More Powerful Too
Once you have exhausted the anonymous visitor opportunity that only Lift AI can reveal, you can then enrich the average of 30% of traffic you do know—triggering all of your other buyer intent data inside of your CRM, SEP, and ABM, and Ad Spend platforms.
So now those topics researched, job changes, fundraising rounds, etc become more useful. Because you can prioritize your sales and marketing efforts on the high intent visitors on your website right now using Lift AI’s scores, then use your other signals to add personalization and relevance to your outreach.
So think of Lift AI as the master key: one ultra-precise signal that works well on its own, and makes every other signal —search keywords, funding events, technographics—far more potent when they align.
Proving It With Numbers
The results speak for themselves. For example, RealVNC used Lift AI to:
- Increase webshop revenue by 13%
- Increase sales team efficiency by 216%
- Increase CTR for on-page pop-ups by 94%
- Increase chat conversions by 71%
- Increase sales team SMS response rate by 21%
- Reduced retargeting CPL by 67%
- Found 43% as much pipeline from 51 invisible website leads that didn’t raise their hand, but were scored by Lift AI, as they did from 15,503 form fills
And this was all by targeting high intent visitors scored by Lift AI, and all within the first 60 days of implementation.
And that’s just one of many case studies you can scrutinise on our website.
Ready to Light Up Your Hidden Buyers?
HubSpot’s new AI and agentic stack is extraordinary. But AI tools and agents still need the right trigger to act. Lift AI’s website behavioral buyer intent is that trigger. Without it, your new agents and Copilots may automate the wrong accounts or nurture tire-kickers while real buyers bounce.
The takeaway from HubSpot AI Summit 2025 isn’t just that AI is accelerating - it’s that accuracy now beats noise. One signal powerful enough to separate buyers from browsers will also make all the other intent tools more accurate and effective.
That’s Lift AI. Bring it into HubSpot, and watch every other dataset snap into focus.
Because the future of AI isn’t just using more signals - it’s using the right signal to lead the charge.
Interested to see it for yourself? Get your free 30 day trial (no credit card required) and start surfacing hidden buyers right now.
