Every day, your website is visited by real buyers—people with budget, need, and urgency.
Yet most slip away without converting. Why?
Because you’re missing them.
Not because you have bad salespeople.
Not because your marketing team is sleeping at the wheel.
They’re not raising their hands with form fills or chats, and traditional tools like CRMs, ABM platforms, or lead scoring miss them.
Even worse, relying on pricing page visits as an indication of visitor intent misleads you: 88% of high-intent buyers never visit the pricing page, and up to 94% of pricing page visitors aren’t high-intent buyers either.
Lift AI is changing that.
We are incredibly excited about the early results we are seeing with our new integration with Hubspot!
As the only real-time behavioral buyer intent platform built for websites, it uses machine learning—trained on billions of visitors' micro-behaviors and hundreds of millions of sales—to score visitors (anonymous or known) with 85% accuracy on any page.
With Lift AI's nuanced website behavioral buyer intent scores added to HubSpot (or any other CRM, MAP, or SEP platform), you can stop missing sales opportunities you have worked so hard to get, and stop wasting sales and marketing efforts on the wrong opportunities.
Last year, RealVNC used Lift AI + HubSpot to get 216% more sales efficiency by adding Lift AI scores into their HubSpot Lead Scoring workflow. Adding the Lift AI intent score to the Lead Scoring in Hubspot had an immediate and significant impact on sales efficiency.
But as it turns out, that was just the start.
After launching Lift AI’s newest Hubspot integration last month, RealVNC uncovered a goldmine of pipeline and revenue opportunity that was hiding just below the surface on their website!
In fact, by engaging just 51 Lift AI-scored accounts on the website that matched records in RealVNC’s HubSpot—none of which filled out a form—they generated 43% as much pipeline as it got from 15,304 form-fill leads over the same period,
Here’s how Lift AI and HubSpot together turned invisible buyers into sales efficiency, pipeline, and revenue.
The Problem: Missing Buyers Hiding in Plain Sight While Focusing On Pricing Page Visits & Form Fills
Imagine fishing in a lake full of prized fish (high-intent buyers), but casting your net only in “Pricing Bay” (the pricing page), thinking that’s where they swim.
You’d miss 88% of the prized fish exploring other coves and haul in minnows (because up to 94% of pricing page visitors are non-buyers) instead.
That’s the reality for most B2B websites:
- 10.2% of visitors are high-intent, and 28.5% are mid-intent, but most tools can’t see them
- Pricing page signals waste resources (up to 94% of pricing page visitors are not high intent), routing non-buyers (e.g., competitors, researchers) to sales or ads.
- 88% of high intent website visitors are not on the pricing page so you miss the vast majority of potential buyers that are on your website.
And then there’s the market’s obsession with Form Fills.
- On average, about 2-3% of traffic will fill out a form
- However, that can still be a huge volume for a high traffic website
- And only a small portion of those form fills will convert from leads into opportunities and revenue
- Yet most sales teams prioritize their efforts on form-filling leads, most of which don’t turn into conversions, meanwhile genuine buyers are being missed elsewhere on the website
This misfocus burns sales time, marketing spend, and pipeline potential. RealVNC faced this until Lift AI’s integration with HubSpot began to solve the problem..
Lift AI’s Solution: Real-Time Behavioral Intent Scoring
Lift AI is like a sonar that scans your entire website, detecting high-intent buyers wherever they are—not just on pricing pages. It analyzes hundreds of micro-behaviors to assign real-time intent scores (high, medium, low).
These scores flow into HubSpot, Marketo, Drift, Salesforce, and more, enabling instant action.
Last year, RealVNC plugged Lift AI into HubSpot’s lead scoring, boosting sales efficiency by 216% by prioritizing high-intent leads.
But the new HubSpot integration launched in May 2025 unlocked a deeper opportunity: non-handraising visitors who weren’t filling forms or chatting but were ready to buy.
How the New HubSpot + Lift AI Integration Works
The new integration seamlessly embeds Lift AI’s intent scores into HubSpot’s Smart CRM, transforming how you identify and engage buyers:
- Enrich CRM Data Instantly:
- Lift AI attaches intent scores to known visitors (via forms, chats, or reverse-IP) in HubSpot’s contact and account records.
- Sales teams see real-time buying intent, not just marketing activity, making Lift AI’s behavioral signals the strongest intent indicator in HubSpot.
- Prioritize High-Intent Outreach:
- Use Lift AI scores in HubSpot workflows to route high- and mid-intent prospects to sales or marketing email campaigns .
- No more guessing who’s hot—SDRs focus on buyers showing nuanced intent.
- Uncover Non-Handraising Buyers:
- Lift AI identifies high-intent visitors and matches them to HubSpot accounts via reverse-IP, revealing silent buyers who don’t fill forms or chat.
- These accounts convert to pipeline much more effectively than form fills..
RealVNC’s Transformation: From Sales Efficiency in 60 Days to Uncovering a Hidden Goldmine
Last year, RealVNC integrated Lift AI into HubSpot’s lead scoring, achieving:
- 216% sales efficiency by prioritizing high-intent leads.
- 71% higher chat conversions in HubSpot Chat.
- 21% increase in SMS response rates in HubSpot workflows.
In May 2025, the new HubSpot integration took it further:
“The new Lift AI integration revealed high-intent accounts we couldn’t see before—visitors who didn’t fill forms or chat but converted to pipeline at an incredible rate of efficiency.”
— Justin Wagg, VP Marketing, RealVNC
Key wins:
- RealVNC’s team was drowning in over 15,000 form fills a month that were only converting at 3.62%, yet the real gold lay in a tiny slice of traffic they couldn’t even see.
- By matching website visitors to accounts already in HubSpot and adding the Lift AI score, they surfaced 51 accounts who didn’t submit a form but were demonstrating high-intent microbehaviors on the website.
- Those silent buyers added 43% as much pipeline as all 15,304 form fills with a fraction of the usual effort.
- Only Lift AI’s micro-behavior analysis can uncover these needles in the haystack—high-value buyers already on your site and already in your CRM who never fill out a form.
This mirrors Lift AI’s impact elsewhere: Chronus got 11.6x sales efficiency when they targeted high intent matched accounts, Payscale got 19x sales efficiency using the same approach. Check our Case Studies for more.
But for RealVNC, this is just the start. Because the future of buyer intent data is already on their website.
RealVNC has also integrated Lift AI scores into their VWO content personalization, their Unbounce pop-ups, their HubSpot SMS prioritization, their Outreach email sequences, and their retargeting spend.
From here, they will continue to leverage Lift AI scores across their entire marketing and sales strategy to prioritize high intent visitors, optimizing ad budgets, and assigning resources accordingly.
And this is all without having to drive more traffic to their website. It’s maximizing the opportunity already there.
And now you can too.
Why Lift AI + HubSpot Matters Now
- Missed Opportunity: 10.2% high-intent and 28.5% mid-intent visitors are on your site daily.
- Overcoming The Pricing Page Myth: 88% of high-intent buyers skip it; and up to 94% of visitors are non-buyers, wasting ad spend and sales effort.
- Real-Time Advantage: Lift AI scores instantly, unlike delayed signals, feeding HubSpot for immediate action.
- Seamless Integration: Lift AI’s HubSpot integration requires no custom APIs, syncing with Chat, Forms, Lead Scoring, and more.
- Scalable Impact: High-intent leads convert 4x more than low intent (and mid-intent 2x more), unlocking pipeline like RealVNC’s matched accounts versus form fills.
You don’t need new tools—just smarter signals in HubSpot (or Marketo, or Salesforce).
Start Uncovering Your Goldmine
Installation is simple: add Lift AI’s code to your site, and our team will set up the HubSpot integration fast. RealVNC transformed their pipeline in 60 days—you can too.
🚀 Try a free 30-day proof of concept at lift-ai.com to unlock non-handraising buyers and drive pipeline like RealVNC. Don’t let high-intent visitors slip away!
