345% more revenue per website visitor.
On a B2B website where 95% of visitors are anonymous.
Yes, you read that right.
Joel Davis led Fluke Health Solutions to hit that number by using just ONE intent signal integrated with ONE tactic.
And here’s the counter-intuitive learning behind it all:
👉 Buyer intent isn’t a PAGE metric. It’s a BEHAVIOR metric.
Most marketers and buyer intent tools are stuck in the past, assuming that the pricing page or other “key” pages are where buyers are.
We’ve debunked that notion.
On average, 88% of buyers don’t visit your pricing page. They are all over your website and you can’t see them.
And just because a visitor is on your pricing page that doesn’t mean they are a buyer.
In the case of Fluke, 94% of visitors on the pricing page were not high intent.
The assumption that visitors on those URLs must be ready to buy is a serious oversight - and most people trigger chat, pop-ups, or activate ad spend based on them.
This wastes your sellers and marketers time, and it wastes your ad spend.
In reality, the “sales-ready” moment is a culmination of micro-behaviours that can happen on ANY page, and only Lift AI can accurately analyze and score those moments in real-time.
So Joel and his team took those Lift AI buyer intent scores and plugged them into their Intercom chat tool.
With the right playbooks targeting mid and high intent visitors on ANY page of the website, Fluke were able to increase revenue per conversation by 245% which led to an incredible 345% more revenue per web visitor without overwhelming their sales team with non-buyers.
These targeted visitors CHOOSE to engage because the ask feels perfectly timed, not interruptive.
And because they know the visitors are sales ready, they don’t need to gate them by asking for an email address and a phone number (which causes 80% to abandon) to get sales help
Seeing the power of behavioral data, Joel is now implementing Lift AI’s buyer intent scores in:
✅ Sales prioritization - using Lift AI scores to prioritize which accounts the sales team should engage from their CRM
✅ Retargeting - using Lift AI scores to prioritize and saturate retargeting spend in Google and Linkedin
✅ Content personalization - updating CTA buttons based on intent scores
Take a few minutes to hear Joel break it all down. He’s not just using buyer intent—he’s mastering it.
