Lift AI + The Trade Desk
Target, suppress and bid on programmatic audiences by probability band.
What The Trade Desk gets from Lift AI.
Every visitor, known or anonymous, is scored in real time and delivered as two outputs. Connect your outcomes and the Revenue Loop proves them.
Buyer Probability Score
Who to prioritize. A 0–100 probability for every visitor, known or anonymous, from behavior modelled against revenue outcomes.
Buyer Context Brief
How to engage. What each visitor is weighing and what to do next, so you know what to say, offer and route.
Revenue Loop
Whether it worked. Every probability band is graded against the conversions, pipeline and revenue that followed, on your own traffic. Where outcomes flow back automatically, the next decision improves.
How the Revenue Loop worksExample plays in The Trade Desk, by band.
Every visitor arrives scored. These are examples of what each band could trigger: starting points to adapt to your funnel, not rules.
High
Build a high-probability audience and bid toward the top of your range.
Mid
Run proof-led retargeting at moderate frequency.
Low
Suppress them, so spend goes to visitors likely to buy.
Example plays only. What you run depends on your funnel, your stack and how the integration is set up.
Using Lift AI with The Trade Desk
Live in three steps.
No new dashboard. Lift AI runs alongside the tools you already use.
Install Lift AI
Add one script to your site. Scoring starts on the next visit.
Connect The Trade Desk
Send the band to The Trade Desk's Universal Pixel through Google Tag Manager or the first-party browser cookie, and build audiences in The Trade Desk from it.
Act on the bands
Prioritize, route or personalize by probability band. In 30 days you get your Buyer Probability Report.
More in Advertising.
More integrations.
See which of your visitors are ready to buy.
Install in five minutes. In 30 days, you'll get your Buyer Probability Report: every visitor on your site, scored High, Mid or Low. Free.