# Lift AI

> Lift AI is the Website Buyer Probability™ layer for go-to-market (GTM) teams. It reads the behavioral context of every website visitor — anonymous or identified — and turns it into a real-time buyer probability score from 0 to 100 at over 85% accuracy, giving marketing and sales teams one reliable signal to act on across their entire stack.

Lift AI scores 100% of website traffic in real time, including the roughly 70% of visitors who never identify themselves. Rather than relying on isolated intent signals — a single form fill, a pricing-page visit, an identity match — it interprets the full behavioral context of each visit (page sequence, depth, scroll behavior, and dozens of other first-party signals) into a statistically grounded prediction of buying readiness. The model was pre-trained on 15+ years of behavioral data, billions of web sessions, and 100M+ validated sales outcomes. The company behind it has been predicting buyer behavior since 1998 (originally as MarketLinc) and built Lift AI in 2019.

The same score powers six activation plays — conversational AI/chat, hand-raiser (form) follow-up, surfacing hidden buyers in matched accounts, finding buyers in new accounts, website experience optimization (CRO), and advertising/retargeting — so marketing and sales can prioritize the buyers who are actually ready. Lift AI installs with a single snippet and feeds behavioral context into existing tools (CRM, chat, marketing automation, ad platforms, and AI agents) via native integrations, webhooks, URL parameters, or API.

Core concepts: **Signals** are raw, uninterpreted activity and are less than 20% accurate on their own. **Context** is the interpretation of those signals — what they actually mean. **Probability** is the statistically grounded prediction of purchase derived from that context. Lift AI is the layer that turns signals into context into probability.

## Core pages
- [Home](https://www.lift-ai.com/): Overview of Lift AI's Website Buyer Probability score for GTM teams.
- [How It Works](https://www.lift-ai.com/how-it-works): The scoring model, the 0–100 probability bands, accuracy, the single-snippet install, and the six activation plays.
- [Signals vs Probability](https://www.lift-ai.com/signals-vs-probability): The core educational breakdown of signals vs. context vs. probability.
- [Pricing](https://www.lift-ai.com/pricing): Plans (Essentials, Premium, Unlimited) plus the Account Reveal add-on, with a 30-day free trial.
- [About](https://www.lift-ai.com/about): Company history, what makes the model unique, and the team.
- [Get Started — Free Scan](https://www.lift-ai.com/get-started): Start a free 30-day Website Buyer Probability scan; no credit card required.

## Proof & content
- [Case Studies](https://www.lift-ai.com/case-studies): Customer success stories with measured results — a living, regularly updated collection.
- [Blog](https://www.lift-ai.com/blog): Articles on buyer probability, behavioral context, AI, and GTM strategy — a living, regularly updated collection.
- [Integrations](https://www.lift-ai.com/integrations): How Lift AI connects to CRM, chat, ads, CRO, and other GTM tools — a living, regularly updated collection.

## More
- [Contact](https://www.lift-ai.com/contact-us): Reach the Lift AI team.
- [Book a Demo](https://www.lift-ai.com/book-demo): Request a product demo.
- [Trial FAQ](https://www.lift-ai.com/trial-faq): Common questions about the free trial and scan.
- [How I Met Your Buyer (Podcast)](https://www.lift-ai.com/howimetyourbuyer): Lift AI's GTM podcast.

## For crawlers
The Case Studies, Blog, and Integrations sections are CMS-driven and updated frequently. For the complete, current list of all pages, see the sitemap: https://www.lift-ai.com/sitemap.xml